Dissertation > Excellent graduate degree dissertation topics show

"SD" Hotel Textile Marketing Strategy

Author: ZhangHua
Tutor: KongLingZuo
School: East China University of Science and Technology
Course: Senior Business Administration
Keywords: Hotel textile Information asymmetry Information transfer Marketing strategy Efficiency
CLC: F719
Type: Master's thesis
Year: 2012
Downloads: 65
Quote: 0
Read: Download Dissertation

Abstract


Asymmetric information leads to the buyer (informational disadvantage side) adversing selection behavior, is a common phenomenon in the market economy, especially in developing countries. This kind of phenomenon reduces the efficiency of social resource allocatio. "SD" brand positioning in the market, is to provide quality products for high Stars Hotels. But under the condition of information asymmetry, its products suffers from the expulsion of the inferior products, which affects the further development of its brand. Then the traditional "4Ps" is not enough. This article is based on the "SD" business environment and current situation, theoretical analises the causes and countermeasures of information asymmetry, describs the seller and the buyer’s own behavior and motivation under the condition of asymmetric information, emphasized the importance of seller’s positive behavior, Presents in the tradition of the "4Ps", introducing the information asymmetry theory, through the establishment of information display mechanism, the formation of new "4Ps" conception.On this foundation, this article detailed designs of a series of new "4Ps" combination scheme, better reflect the essence of the market through the efforts to reduce the degree of information asymmetry, conducive to the buyer to understand, and master product information, improve the efficiency of transaction.

Related Dissertations

  1. Research on High Efficiency Interior Permanent Magnet Synchronous Motor,TM341
  2. Study on New Product Launch Strategy in Decathlon,F274
  3. A Study about the Stock Index Future’s Influence on the Stock Market,F224
  4. Yunnan Province, human capital, the network structure of critical efficiency factor,F249.27
  5. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  6. The Design and Performance Simulation of External Valve Small Displacement Pump,TE933.3
  7. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  8. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  9. Analyiss on Dicharge Environment and the Effect of of Dust Electrostatic Coagualation,X701.2
  10. Study on the Exergy Analysis of Photosynthetic Biological Continuous Hydrogen Production System,TQ116.2
  11. Gas station convenience store sales strategy,F426.22
  12. Marketing Strategy of China campus buy,F274
  13. Investigation of Fabrication, Characterization and Property of Fuctional Titanium Dioxide Nanoporous Materials,TB383.1
  14. Preparation and Evaluation of Bio-Organic Fertilizers for Effective Control of Root-Knot Nematodes,S476.1
  15. Effect of Nitrogenapplication Patterns on Variation of Soil Nitrate-N and Grain Yield of Wheat and Maize,S512.11
  16. The Comparison and Contrast between the Health Care System in the United Kingdom and That in the United States,R199
  17. The Analysis of the Social Institution of Realization of Individual Value,B038
  18. PXSF Nursery School Service Marketing Management Analysis,G617
  19. High Efficiency Management Strategy of Mathematics Class Teaching of Lower Primary School Grades,G623.5
  20. The use of mathematical methods in language teaching,G633.3
  21. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector
© 2012 www.DissertationTopic.Net  Mobile