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Research on Evaluation of Tourism Resources Exploration Potential in Zhangdu Lake Wetland Nature Reserves

Author: ChenGuoZhu
Tutor: WuYanXiong
School: Central China Normal University
Course: Tourism Management
Keywords: The potential for development of tourism resources Analytic Hierarchy Process Entropy Technology Multi-level gray Zhangdu wetlands
CLC: F592.7
Type: Master's thesis
Year: 2008
Downloads: 47
Quote: 4
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Abstract


Wetlands rich in biodiversity and the wetland landscape diversity, has many places of entertainment and tourist activities in the wetlands. But due to human excessive and unreasonable use of wetland resources, wetland ecological environment suffer great disturbance and destruction of human recreational activities on wetlands tourism resources development needs of the wetland ecological environment presented new challenges. How to solve the conflict between good protection and development, under the premise of not destroy the wetland ecological environment of conduct recreational activities development, one of the most important in the development of wetland tourism resources, wetlands tourism resources in the development of potential conduct scientific and reasonable evaluation in order to determine the position and direction of its rational development sequence. This article to Zhangdu Lake Wetland Nature Reserve for the study, to evaluate its potential for development of tourism resources evaluation index system by constructing wetlands tourism resources development potential. The main contents and conclusions include: wetland tourism resources development potential evaluation index system constructed in accordance with the characteristics of the wetland tourism resources index system by the target layer, criteria layer and index layer. Criterion level, including the value of tourism resources, tourism resources development conditions, ecological environmental conditions and tourism resources development effectiveness indicators layer is composed of 15 indicators of the value of resources, scale and characteristics. Hierarchical entropy analysis method to determine the index weight. Layers of the guidelines the travel resource value share of the highest weight (0.4454), indicating the value of tourism resources is the basis and prerequisite of the development of tourism resources in the wetlands, and the pros and cons of the ecological environment conditions (0.3029) is a key factor in the success or failure of development of eco-tourism, tourism resources development conditions (0.2164) is also an important guarantee of the potential for the development of essential, if the weak condition of facilities, transport facilities supportive of local residents, will eventually affect the realization of the development potential. Through the evaluation index system, the use of multi-level gray evaluation method, the Zhangdu Lake wetland Nature Reserve to be developed five attractions (district) Empirical Analysis results show horse relay Lake wetland forest park and Nanshan wetland ecological demonstration zone development potential for priority development area. Based on the evaluation of development potential Zhangdu wetlands tourism product development proposed recommendations; proposed the establishment of the wetlands Zhangdu eco-tourism brand, the implementation of brand marketing; establish a reasonable mechanism for community participation in tourism income distribution.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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