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In this paper, the application of project management knowledge Shenzhen mobile market operators and system support analysis of the proposed solutions to the problem - customer relationship management ( CRM ) , and according to the characteristics of the Shenzhen Mobile , from the construction of three aspects of CRM , respectively analytical CRM , operational CRM, and knowledge-based CRM . This paper summarizes the the Shenzhen mobile CRM construction project experience , with particular reference to the characteristics of CRM projects , proposed a set of typical environment of the mobile industry how to do CRM construction project risk management summary .
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