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Customer demand oriented, customer relationship management (CRM) is an advanced management concepts and models, technology, ideas and institutions as one set of business transformation solutions for enterprises, it is. The face of an increasingly competitive market environment, how to better adapt to customer demand, is the most important issue faced by the telecommunications enterprises. Therefore, one of the project management, CRM system and optimization of telecommunication enterprises have important practical value.In this paper, based on the CRM concept, characteristics and related research review, the first analysis of the status of the use of the Shenzhen Telecom CRM system, and then analyzes the main problems in the system use their causes; Finally, for the presence of Shenzhen Telecom customer relationship management system proposed important in promoting specific optimization strategies, including the optimization of the overall architecture, building objectives, implementation strategy optimization, the optimization of the organization, personnel management and optimization, in order to meet customer demand for Shenzhen Telecom, to promote the career development role.
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