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Brand , brand identity taste poly special creation of the brand

Author: ZhuQiMing
Tutor: ZhouDianKun
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: Brand Brand Identity Taste poly special The creation of the brand Applied Research
CLC: F324.6
Type: Master's thesis
Year: 2008
Downloads: 36
Quote: 0
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Abstract


Has been the domestic processing industry of agricultural products due to lower market threshold and complex process, almost quality and the meteors brand fails to agricultural product processing industry caused a big misunderstanding: it is the agricultural product processing industry difficult to make a brand, not even for the brand, and even made a brand will soon disappear like a meteor. The pessimism of the agricultural products processing industry in China has brought great negative negative impact of Chinese agricultural products processing industry has been hovering less brand, low-level, low-value-added mud altar, seriously affected the agricultural products processing industry in China to the development of high level, high value-added, international brand direction. Recent years, with the improvement of people's level of awareness, many agricultural products processing enterprises also began to study how the operation of the brand, but limited to various reasons, the corporate brand awareness is not enough, but do not know how to operate the brand. Basically the brand and brand recognition in isolation to study, so a lot of brand last idle and waste of resources, boast the clamor burst in the brand did not do a good job of brand communication. How to use the brand theory to build agricultural product processing industry well-known brand is a very important research value issues, this article will be the title. This paper is divided into four chapters, the first chapter of the similarities and differences of brands and products, and the characteristics of the brand and the connotation of the brand, the function and role of the brand, elaborated brand recognition theory and its significance and role of the business management. Second chapter on the use of the status quo the kimchi industry as well as brand in the industry to do a more detailed analysis. Chapter taste with poly Terry process to create well-known brand to brand and brand recognition theory analysis and summary of the system. Chapter taste poly special use of brand theory to build brands summarizes the valuable experience of other enterprises and revelation. Analysis of existing problems do. Summed up the taste of Sichuan Province polyethylene special food organic brand and brand recognition combined with successful experience in corporate brand building and inspiration, with some guidance on many domestic agricultural product processing industry, in particular, many private food companies how to operate the new brand significance.

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Organization and management of agricultural enterprises > Agricultural production and service organizations
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