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The Survey of Survival Status and the Research of Sustainable Development Strategy for Chongqing Small and Medium Sized Logistics Enterprises

Author: LiuJinMei
Tutor: ZhangYun
School: Chongqing Jiaotong University
Course: Management Science and Engineering
Keywords: Small and medium - sized logistics enterprises Financial crisis SWOT analysis EFE matrix IFE Matrix Sustainable development strategy
CLC: F259.2
Type: Master's thesis
Year: 2009
Downloads: 165
Quote: 1
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Abstract


Modern logistics industry is a combination of traditional and emerging industries form is the result of deepening social division of labor. Various other industries in the national economy is closely industry association, the effective realization of social reproduction, and improve the quality and efficiency of the national economy running, improve the comprehensive strength and competitiveness of the national economy, an important basic industry. Modern logistics industry will become a new profit growth point of economic development, one of the pillar industries of the national economy. Logistics enterprises as important logistics industry development body, plays an important role in promoting the overall development of the logistics industry. Chongqing, as a western logistics center in China, the development of the logistics industry on the regional economy has played a great role in promoting. In recent years, the pace of development of the logistics industry to speed up all kinds of logistics enterprises have sprung up. However, large-scale, networked, too few systematic operation of large-scale logistics enterprises, mostly small and medium-sized logistics enterprises. Small and medium-sized logistics enterprises have become an important part of the the Chongqing logistics services market, the most dynamic and most powerful groups for the development of hope, their survival and development is related to the the the Chongqing logistics industry can achieve the key to improve overall competitiveness. Smaller but small and medium-sized logistics enterprises in Chongqing, the level of technology and management level is not high, generally only provide single or low-end logistics services, value-added projects rarely, form the core enterprise competitiveness, the environment of the current international financial crisis small and medium-sized logistics enterprises in Chongqing on the one hand to deal with the local large-scale logistics enterprises and foreign-funded logistics enterprises, high-quality integrated product disorderly competition between small and medium-sized logistics enterprises, on the other hand have to face the pressure, the pressure caused by the low-cost single product , operating difficulties. Explore the small and medium-sized logistics enterprises caught in the survival and development of the road, we solved the problem. Firstly, Chongqing logistics market constitute the Status and small and medium-sized logistics enterprises of Chongqing Chongqing Economic promote. Survey of small and medium-sized logistics enterprises in Chongqing, reveals the problems of small and medium-sized logistics enterprises in Chongqing and the current financial crisis, its impact, and the thought of the SWOT model, small and medium-sized logistics enterprises in Chongqing internal strengths, weaknesses, external analysis opportunities and threats facing the environment, come to its development portfolio strategy, internal and external conditions for the sustainable development of small and medium-sized logistics enterprises in Chongqing and evaluated by external and internal factors evaluation matrix, eventually gives small and medium-sized logistics enterprises in Chongqing sustainable development strategic choice: competitive differentiation strategy and enterprise integration strategy, risk response measures and policy safeguards. Provide advice and strategic choice for the sustainable development of small and medium-sized logistics enterprises in Chongqing and provide reference for the government in the development of the logistics industry or related policies for small and medium-sized logistics enterprises.

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