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Network News Editor of Development and Innovation Strategy

Author: XueHongYu
Tutor: ZhaoShuFan
School: Beijing University of Posts and Telecommunications
Course: Communication
Keywords: Network News Editor Network News Network Transmission Innovation strategy
CLC: G213
Type: Master's thesis
Year: 2010
Downloads: 485
Quote: 1
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Abstract


With the continuous development of the Internet, online media has been among the ranks of today's mainstream media. 2009 network media is paid off, really play the demeanor of the news the mainstream media. The fragmented demand relative to the practice, the theoretical study of the network news editor, not a system, and is mainly based on the editing of practical work, the lack of theoretical depth and height. In this thesis research perspective to the career development of the network news editor, comprehensive application of document analysis, research, case studies and other research methods to avoid the defects of the common single dimension, initially built a career-oriented contains workflow, the core literacy, critical factors and the effectiveness of the work, including the research framework. The studies suggest that the network news editor with the traditional news editor in essentially the same, both follow a common news value criteria, the basic principles of work, basic business processes. But in the business details, network news editor and formed its own characteristics: including a strong technology-dependent, news by many levels of demand and to participate in the interactive presentation nonlinear organized and efficient organization. Network News Editor' dissertation">Network News Editor on the basis of news reports on the value proposition, to play the role of the organization, sublimation and interpretation. Especially in the environment of the massive network information, the uneven levels of quality and the lack of a mature specification, the role of the network news editor, is becoming increasingly important. In this thesis through four portals \characteristics of effective organization of presentation, and finally we must pay attention to the news spread positive opinion to guide and user interaction. Finally, network news editor to develop innovative initiatives, including: emphasis on network news presents the writing and organization planning to build a mature network news brand; expand the role of the news editor to the service demand, personalized service from the audience news needs and participate in interactive demand three aspects to enhance the interaction between network media and audience; concern of Web2.0, changes in the development of mobile Internet and media convergence, the expansion of the network news editor of the new space and value.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Editing
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