Dissertation > Excellent graduate degree dissertation topics show

The Research of Influencing of Network Transmission of Jing Dong Mall’s Negative Information

Author: TangPei
Tutor: MoMeiFeng
School: Hunan University
Course: Communication
Keywords: Network Transmission Negative Information Perceived Risk Brand Attitude Jing Dong Mall
CLC: G206
Type: Master's thesis
Year: 2013
Downloads: 96
Quote: 0
Read: Download Dissertation

Abstract


Due to the characteristic of internet and China’s network environment, networkhas become a hot bed of negative brand information. As the product of internetexplosive growth, E-commerce brand will be more easily affected by negativeinformation. On the basis of literature reviewing and sorting out, this study focuseson the case of Jing Dong mall, taking empirical research methods, then building aresearch model, to explore the deep mechanism of network negative information onconsumer’s brand attitude.Finally, this study obtained363valid questionnaires. Through the collectionand analysis, this research gets the following conclusion:1. compared with thesubjective evaluation model of negative in formation, the objective one brings moreinfluences on consumer’s brand attitude;2. compared with individual master typemedium, the negative information in the center master type medium has moreinfluences on consumer’s brand attitude;3. consumer’s perceived risk are negativelyrelated with their brand attitude, and the higher perceived risk, the bigger thenegative impact;4. consumer’s network shopping experience are positively relatedwith their brand attitude, when consumer’s online shopping experience is richer, itsbrand attitude are less vulnerable to the influence of negative information.At last, based on the previous view, and combined with empirical researchresults, this study provides the following copying strategies for Jing Dong mall todeal with internet negative information:1. to make good use of the network;2. toreduce the consumer’s perceived risk;3. to promote customer’s network shoppingexperience;4. to develop the positive value of negative information.

Related Dissertations

  1. TV shopping environment for consumers to reduce the perceived risk strategy study,G229.2-F
  2. Perceived Risk to Purchasing Intention in Housing Market,F293.3
  3. Perceived Risk on the Influence of the Titer and Frequency of Word of Mouth in Clothing Online Shopping,F713.36;F407.86
  4. The Research on the Network’s Transimission of the Special Vector Subject for Forestry Which is Based-on XML,S771.3
  5. Research on Shifting of Discourse Power/Rights in Chinese Network Communication,G206
  6. The Influence of Netizens’ Online Comments on Receiver’s Attitude and Consumption Willingness,F49;F224
  7. Local Government Emergency Management Regulation of negative information dissemination of effective,D630
  8. Populism in Internet Communication,G206
  9. Study on Problems the Government Faces in Internet Public Opinion Regulation and Countermeasures,G206
  10. On the Development of the Creativity of Postgraduates,G206
  11. The SNS users spread of psychological research,G206
  12. The Studies on China’s English News Websites’ Cultural Psychological Docking in the International Mass Communication,G206
  13. Research on the Regulatory Framework for the Network Transmission of User Created Content,D923.41
  14. Online Communication and Construction of Public Sphere in Modern China,G206.2
  15. The incident network propagation mechanism and its Emergency Management,G206
  16. The Power of Truth,G206
  17. Traditional Festival Culture and Network Communication Research,G206
  18. The DV of College Students in Network Communication,G206.3
  19. Perceived risk and risk decision-making research,F830
  20. Study on the Influence of Consumers’ Perceived Risk to Trust in TV Shopping,G229.2-F;F224
  21. Enhance the Credibility of the Government on Network Problems and Countermeasures,G206

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
© 2012 www.DissertationTopic.Net  Mobile