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ABC Basketball Club Training Market Development Strategy

Author: XuLin
Tutor: XuYi
School: Fudan University
Course: Business Administration
Keywords: Sports Training Basketball culture Basketball market Basketball Training ABC Basketball Club Brand Strategy Marketing Strategy
CLC: G841
Type: Master's thesis
Year: 2010
Downloads: 194
Quote: 1
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Abstract


Since reform and opening , China's economy has made tremendous development , which gives education and sports has injected new vitality. Sports training as a sports industry is a very important part , along with China's education , sports development has made great progress. Physical training not only developed China's sports industry, but also the development of China's sports career. Basketball is a unique set of technical and tactical forms, rich educational guide features a wide range of social impacts and huge commercial economic value as one of modern sports . China has a vast basketball market , since the early 1990s , in order to train young people as the main object of the basketball club , basketball schools gradually emerged, youth basketball training began to enter the early stages of industrialization . Athletes, coaches , referees in basketball indispensable, three interrelated and mutually reinforcing. Therefore, the overall development of youth basketball training business , but also greatly promoted the training of basketball coaches and referees development . This paper discuss culture and sports training and basketball basketball market start to investigate and analyze the current training of youth basketball , basketball coaches training and development status of basketball referees training , from the overall understanding of the operation of our basketball training process to identify its practical problems and propose some targeted countermeasures. In order to improve our level of training basketball training industry , and promote the advancement of basketball training industry , and promote the development of basketball in China to provide a reference .

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CLC: > Culture, science,education, sports > Sports > Ball games > Basketball
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