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The Research on the Problems and Solutions of the Low Price Strategy Implementation of A Retail China

Author: WangLiChun
Tutor: YangGuiJu
School: East China University of Science and Technology
Course: Business Administration
Keywords: retail marketing strategy low-price
CLC: F721
Type: Master's thesis
Year: 2012
Downloads: 67
Quote: 0
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Abstract


A retailer in the occasion of thirteen years to enter the China market is accelerating to the change of "home furnishings leader," and plan to dramatically speed up the pace into the second-and third-tier cities in China. Coupled with increasingly fierce market competition, low-price all-round implementation of the strategy is the key to success in China. In this paper, the depth of analysis of the domestic industry, market situation and development trend of retail A in China over the past decade, low-price strategy in marketing strategy implementation status and issues in-depth research, and on this basis, the views put forward constructive solutions for the A retail market in China in the future rapid development of low-price strategy for further implementation of the specific reference. Similarly, as the current rapid development of retailing in China, especially foreign multinational retailers in China are expanding rapidly. A retail marketing strategies to face the problems and solutions, will also offer practical help for other retailers.The paper writing is based on 4Ps theoretical knowledge, and access to a large number of documents and the market research. The paper completes the STEEP and Porter Five Forces analysis of China furniture retail industry status and SWOT analysis of the A. Through data analysis and market research, as well as the use of quantitative and qualitative analysis method of combining low-price strategies in China, summed up the status of implementation and its problems and make recommendations on solutions anatomy.The innovation of this paper is that, combined with specific data and actual case studies, to fully tap the A retail low price strategy in the implementation of the practical problems encountered, and through careful market research and case study, propose targeted operational solution.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
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