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Study on the Brand Establishment and Management of Travel Agency in Nanchang

Author: LuoWei
Tutor: ChenYouHua
School: Nanchang University
Course: Business Administration
Keywords: Nanchang travel agency Brand construction Brand management
CLC: F592.6
Type: Master's thesis
Year: 2011
Downloads: 113
Quote: 0
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Abstract


With economic development and constant improvement of China’s tourism in dustry, travel agents, the competition between the service has been from the previ ous competition, competitive tourism products into a comprehensive quality brand c ompetition. Brand competition in the process of building the brand and long-ter m brand management is the key. Throughout Nanchang tourism industry, the siz e of many travel agencies, but it is difficult to form an internationally competitiv e and influential large travel agencies. The reason for the lack of brand building a nd brand management process and the problems are directly related.This paper is divided into three parts, first, the first part is the basic theory of this sort, including the chapters I and II of this article, through research and ex perience of previous studies have been successful for classification and evaluation b een the purpose of this study and research significance.Secondly, in the second part is mainly from the theoretical analysis of Nanch ang, Nanchang travel tourism environment and the development process. From a d evelopment point of view to find the current bottleneck in the development and N anchang travel problems encountered in the development, combined with earlier r esearch experience proposed future development of its new approach.Finally, in the third part, Nanchang, Jiangxi on overseas travel for the actua 1 object of study for its opportunities and challenges facing the environment and i ts own advantages and disadvantages of SWOT analysis. In the analysis based o n concrete measures for improvement and brand building and management of imp lementation. Hope that through this study for future eover seas travel Jiangxi Nan chang travel agencies even provide theoretical support brand-building and practic e guidance.

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CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
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