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The apparel industry, a traditional pillar industry of China, plays an important role in Chinese economic development. Nowadays, China is the biggest apparel production and export country in the world. However, in the process of rapid development, the apparel industry has encountered a lot of problems, and bottlenecks and constraints. With constant changes in the economic environment, which development strategy to choose, how to make use of advantages and make up disadvantages, and how to continue to maintain a competitive advantage have become urgent issues for Chinese apparel industry to address.Firstly, the article introduces the theoretical knowledge and analytical methods of strategy management, which provides theoretical basis and analysis tools for the study. Secondly, the article analyzes the development status of Chinese apparel industry, including its development stage, geographical distribution, and status and existing problems in both domestic and international trade, and analyzes strategic environment from three levels. The first level is macro environment analysis, which aims to identify opportunities and threats in the development of Chinese apparel industry from the aspects of policy, economy, society, and science and technology, etc. The second level is the analysis of five competitive forces in the competitive environment. The third level is internal environment analysis based on enterprise cases. Finally, on the basis of the above analyses, the article points out opportunities and threats in the development of Chinese apparel industry, and the strengths and weaknesses of the industry itself, and puts forward opinions and suggestions on how to utilize opportunities, escape threats, develop strengths and overcome weaknesses from the perspective of development strategy.
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