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Identification of popular culture of the era of new media

Author: YangJinFeng
Tutor: GaoYiQing
School: Shandong Normal University
Course: Art
Keywords: Popular culture Elite culture New media age Cultural identity Field rendering
CLC: G206.3
Type: Master's thesis
Year: 2010
Downloads: 222
Quote: 0
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Abstract


I (we) Who? I (we) are not who? (S) and how I (we)? These concerned perhaps as old as human beings in our personal identity and cultural identity issues to explore. Developed post-modern rapid economic, social and personal life inspired a series of activities engaged in by the human diversity of its identity and role in society, personal identity is no longer seen as a fact, but a not to complete the task, has updated the possibility of development. Identity transformation, information and communication technology has played an important role in fueling the development of the media and the new media era, network transmission characteristics of identity issues in contemporary popular culture, to establish the factual background. Popular culture is a concept difficult to define, a Gasset, Spanish philosopher Ortega \, believed by the public to accept the culture. Three to four decades of the 20th century, the Frankfurt School, the concept of \The transmission of cultural products, is a synthetic, processing product of culture, popular culture is mainly manufactured for mass consumption, standardization and analog personality characteristics. Popular culture to the social market of aesthetic Pan Conventionalization and cultural value of the diversified characteristics distinguish it from other cultural phenomenon in the context of modern industrial civilization and the consumer society, popular culture reinforces its characteristics, and spread through new media, build unique popular culture field, and widely accepted. French sociologist Pierre Bourdieu's field theory provides an important basis for our study of popular culture identity construction. Bourdieu's field theory to construct problem of cultural identity, will involve three necessary and is intrinsically linked elements: \one must depict the relationship between the position occupied by the actors or institutional objective structure, these actors or institutional competition is competition for legitimate form of special authority in this field; Third, one must analyze the action habits, analysis of those they have different temperaments, these temperament system is obtained by a type of clear social and economic conditions of internalization, which makes us able to take into account the field of internal a clear trajectory to become a reality, somewhat profitable opportunities \Volkswagen cultural identity is exactly in the economic and cultural development of the social background of the game was able to confirm and build on the elite culture. The paper uses Bourdieu field analysis method, the context of new media to spread, by dividing the field, the distinction between the field logic field of popular culture, analysis of Volkswagen habits and thus habits of standardized mass culture characteristics, analysis of popular culture on Classic Culture strategy, draw conclusions built as popular culture. Popular culture in the post-modern consumer society, showing the obvious characteristics of the commodity produced by the cultural industry, the spread of new media and public consumption patterns and form a complete industrial chain. Network communication is one of the typical phenomenon of popular culture, the network popular culture in the context of post-modern consumer society has to raise and lower the duality of the human spirit, in the sure positive role of popular culture at the same time should also see the lack of network popular culture, see the need to strengthen the construction of media ecology.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory > Mass Communication
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