|
YH Decoration Material Co., Ltd. specializing in the production of new types of indoor decoration materials , mainly products BG strengthen the wood flooring , decorative plywood , wallboard , ceilings , stripe plate , door panels . BG products sales network has been across the country , is recognized as the industry 's national well-known brands . BG floor excellent quality is also recognized by the international vendors , BG floors have been exported are exported to Europe, America , Australia , Africa , South America , Southeast Asia , Japan , Korea , Hong Kong , the Middle East , Russia and other countries and regions . January 2008 through the acquisition of a 75% stake held by the , GXBG Technology Co., Ltd. to become the the YH company 's controlling shareholder . BG Laminate flooring Guangdong Famous Brand , National Inspection-free products, which obtained national patent V-shaped structure Laminate flooring . BG trademarks are the famous brand in Guangdong , and in 2009 was identified as the well-known trademarks in China . Before and after 2007 , due to the former shareholders failed to grasp the opportunity to invest an additional good momentum in the development of the industry , the introduction of a new production line , update equipment , lead to other companies in the industry, production costs and marketing initiative ahead the BG brand on impact force in terms of gradually moving to the regional brand . After the financial crisis , GXBG hope that through the implementation of brand strategy to expand market share . BG wood flooring brand strategy . The first chapter explained the research background , significance , and brand theory and the theory of brand strategy summarized . Chapter II of GXBG company's situation , the macroeconomic environment and industry competitive environment within the enterprise environment to do a detailed analysis ; Chapter BG Company SWOT analysis of the implementation of brand strategy , selected on the basis of suitable BG Company brand strategy , and BG wood flooring brand positioning - quality wood flooring experts drawn by analyzing consumer target market positioning and product positioning . The fourth chapter of the actual situation of the brand positioning and corporate branding , brand promotion , brand extension , brand consolidation, brand protection several levels given the implementation of brand strategy .
|