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With China’s rapid economic development and people’s living standards have markedly improved, community’s demand for low-temperature frozen food growing, while China’s food safety problems have become very prominent. Great efforts to develop cold chain logistics, help guarantee food quality and safety, can effectively reduce an enormous waste of food produced in the links from production to consumption. At present, China’s cold chain logistics development is far behind Japan and the U.S., Western Europe and other developed countries, China’s cold chain logistics market there are still considerable room for development.In order to seize the cold chain logistics opportunities for development, YCL company intends to transform an old warehouses into a cold-chain logistics distribution center in Shenzhen, to carry out third-party cold-chain logistics business for food production enterprises and retail enterprises, to provide frozen food storage, circulation primary processing, distribution and other services. This paper is the business plan for YCL’s cold-chain logistics distribution center project.Firstly, This paper discusses the background and significance of the business plan. Secondly, apply the theory of strategic management to analysis internal and external environment of the project, from which was found potential cold-chain logistics market opportunities in Shenzhen, and thereby to develop the project strategy. Thirdly, after project strategy enacted, using the theory of marketing to ascertain marketing segmentation, target market, market positioning, and developed a marketing plan. Fourthly, apply the theory of financial management to develop financial plans, and evaluated financial decision-making indicators. Finally, using the theory of risk management to analysis the risks that may be encountered and to tabled corresponding risk control measures.This study shows that: Shenzhen’s cold-chain logistics market has broad prospects, the project services and products have obvious advantages, the project dynamic investment recovery period is only 3.4 years, the internal rate of return as high as 32.67%, the project’s benefit is remarkable, and the project risks can be controlled at a lower level. The study concluded that investment of this project is feasible.The Business Plan provides decision-making reference for the YCL company, and hope YCL company to consider investment in the project in order to meet investors, customers, employees and the community as a win-win goal.
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