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With the development of science and technology progress. Furniture as a part of everyday life , from the rational consumer is undergoing the process of transition to the emotional consumption . For consumers, considering not only the quality of the product and other material aspects of the requirements, and more important is the product can better meet consumer's mental and emotional needs. For enterprises, which requires companies to constantly update the product , the design of new products to meet consumer demand for a wide range of emotional . For the designer , the designer put forward new demands to the designer more from the emotional aspects of the design , considering the emotional needs of consumers . This study is a modern wood chair for the study, the use of Kansei engineering basic principles and methods , and explore the consumers' preferences and modeling the relationship between the elements , in order to build product design principles , the design process to solve the elusive emotional problems . First, morphological analysis , the morphology of modern wood chair decomposed to identify morphological factors affecting consumer imagery ; Again, extensive collection of contemporary wood chair imagery used to describe adjectives , using factor analysis , which been used to describe the group of nine contemporary wood chair adjectives . Finally , the use of quantitative methods of the theory of class Ⅰ multiple regression analysis, the relevant category score range , the constant term , a negative correlation coefficient and the coefficient of determination , get emotional imagery and modeling quantitative relationship between features , the establishment of relevant mathematical model , so as to achieve the purpose of forecasting consumer Kansei . While the mathematical model of T-test analysis to prove the accuracy of the model . Finally, the results of the research applied to practical use , the use of VB and Access software, combined with the development of a designer and consumer services auxiliary dual function system .
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