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Brand Design and Visual Research of Apple

Author: HuangZiYing
Tutor: HuHongZhong
School: Nanchang University
Course: Art of Design
Keywords: apple multimedia brand graphical interface visual communication product family
CLC: TP391.41
Type: Master's thesis
Year: 2011
Downloads: 43
Quote: 0
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Abstract


French multimedia artist Mignonneau has pointed out:the user interface can almost be said to communicate between computers and their users the most important part of [2]. A screen with graphical interface for the media products can be called a multimedia product, multi-media information processing refers to a single approach to the information content of a single form, this definition is perhaps the "Multimedia" is the word more attractive place. Put it another way multimedia products can also be considered to be an interactive tool, because the user can freely touch and click screen to interact. Such as the iphone can not only be used to make calls and send text messages, we can also use it to play games, take pictures and videos, watch the video on the Internet website or other websites, the iphone’s video capabilities which can be approximately interpreted as multimedia function. Today, however, information in many forms, not just a simple interaction model has been so simple. Through the use of market segments, consumer demand characteristics and other factors, designers need to accurately target customers, effective use of visual design to communicate effectively to establish a communication relationship with consumers, the brand value of the transfer process is associated with the process. Therefore, the role of the brand’s visual design research has become very practical significance.The ipad, iphone, imac, ipod (Touch) Apple’s mainstream products, such as several hardware interfaces and graphical interface features to regulate the effectiveness of academic research. And discuss the following aspects:mainly through the theoretical and technical advantages and disadvantages of these two aspects of the comparison, in-depth understanding of these three products in the interactive content and features, Apple electronic products led him to study Visual Communication application of technology in human-computer interaction and practical application of theoretical methods. by way of case hard on Apple product platform interface and graphical interface design and user feedback for comparative analysis. the characteristics of their interaction effects for brand communication and discussion of the characteristics of visual communication. One of the most important thing is to define some key words:for example, the graphical interface, features, multimedia and user interface, which can be technical information queries, and the use of interactive theory and compare and contrast computer entertainment tools. Second, Apple is by analyzing the various characteristics of different product families, as well as a wide range of research results to the standard as a measure to identify the theoretical and practical aspects of the differences and similarities. All in all, this subject is from the graphical interface of Apple’s design sense of the brand product design and visual communication in the form of the relationship.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer applications > Information processing (information processing) > Pattern Recognition and devices > Image recognition device
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