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This paper try to talk about half of Shanghai culture art co., LTD. (hereinafter referred to as "half degree) create and management (background material see case), in view of the art this special belongs to the realm of spirit and culture consumption industries, from strategic and operation of the two aspects, the paper probes into half of survival and development process contains small music class company creation and management of the basic principles, including strategic planning, cutting strategy, product, market, resources, finance and team management all aspects of the company, as well as small music creation and management of the several key factors, hope to love art, plan in art industry is expected to receive a certain sense of achievement of individual and enterprise enlightenment. In this paper the most important conclusion is: one, for the love of art, this is continuously produce enthusiasm, in the face of various difficulties can still insist on the fundamental power supply; Second, the implementation of art and business, management mode, the Ming cut agree in cutting, cutting strategy, by the most professional people engaged in the professional, non-interference in each other is also a whole operation, ensure that resources maximization. Special emphasis is, this paper is based on those who have real "entrepreneurial meaning" connotation and artistic sense of mission of small music company or enterprise non-profit organization.
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