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A Study on the Interaction between the Caijing Magazine and the Caijing Online

Author: ZhangJingJing
Tutor: YangDaMing
School: China Youth Political College
Course: Journalism
Keywords: Finance Financial Network Reported net interaction Media Convergence
CLC: G230.7
Type: Master's thesis
Year: 2010
Downloads: 116
Quote: 0
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Abstract


As of December 31, 2009 , the number of Internet users in China reached 384 million people . Internet penetration rate of 28.9% . The digitization of information is the most distinctive feature of this era . Blur the boundaries between the media , the gradual integration of media forms and channels of communication . Provides a new perspective for the Media Research . Faced with the propagation environment of media convergence . The newspaper people clearly recognize that , in order to continue to survive , develop , we must reform the existing development path , Tugunaxin the . Walking the road of multi- media integration , build their own newspaper websites , and actively carry out newspaper network interaction . As a media phenomenon , reported net interaction has attracted media attention of researchers . Reported net interactive complementary advantages of the traditional media and new media , which is common benign development , it is worth exploring . This article by Caijing reported net interaction, I hope to provide some experience for interactive magazine and website . This article as a whole is divided into six parts . The preamble of the research significance , research status and research methods . The first part describes the general newspaper network interaction , including its meaning , evolution and issues . The second section describes the \The third part of the analysis of the \The fourth part of the production process , the three aspects of the dissemination activities and news practitioners Analysis of Finance reported net interactive . Finally, the analysis of the Caijing reported net interactive plight and prospects for development , and introduce some foreign experience .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Publication of the work of theoretical > Publishing work automation
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