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Flower girl spike : online shopping New Horizon

Author: SongJie
Tutor: WangYaNan
School: Yunnan University
Course: Communication
Keywords: Online shopping Consumer space Internet consumer space Consumption and watch
CLC: F713.36
Type: Master's thesis
Year: 2010
Downloads: 228
Quote: 0
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Abstract


As the Internet on people's daily lives at all levels of penetration , online shopping as a new consumption patterns began to integrate into the city 's daily consumption among Internet users not only changed the original economic behavior , but also constitute a way of life , reshaped people's consumption experience and consumer culture . In the back of this change is to create a network of closely interwoven with the everyday life of the real and imagined space , consumption is just one of the areas occupied by the network . Therefore, for online shopping research perspective can not be confined to marketing management and explore the motivation level of consumer spending , but should be deeper and more thoroughly in a historical , social and cultural perspective, from the consumer space to interact with consumer culture change level, to analyze this new consumption patterns of the true significance. Based on this, the first retrospective in the modern urban consumer space and the wave of post- modern deconstruction and reconstruction, as well as changes in consumption among the coagulation casting experience and consumer culture , especially for visual consumption experience remodeling, which is Next depict network consumption space provides a contrasting ideas. In order to more clearly and vividly sketched this virtual consumer space , this paper Taobao most unique and popular shops \, and subtle portrayal of heart picture to explain in this virtual space consumption among the people as reflected through the consumption , the relationship between consumption and viewing . In the dual perspective of history and reality construction , the paper argues that the network has become a purely consumer space symbolic representation of space, which makes the visual consumption moves from one body into the eye gaze virtual browsing. This new consumer experiences shape of a \increasingly blurred distinction between .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading
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