Dissertation > Excellent graduate degree dissertation topics show

Optimal Programme on Marketing Strategy of Jilin TV Advertising Product

Author: LiuZuoNan
Tutor: WangQiuHua
School: Jilin University
Course: Business Administration
Keywords: Jilin TV station Advertising Product Marketing Optimization program
CLC: F713.81
Type: Master's thesis
Year: 2010
Downloads: 155
Quote: 0
Read: Download Dissertation

Abstract


With economic development, people's spiritual life requirements are getting higher and higher, largely of television programs to meet the needs of different people. Moreover, with the weakening of the traditional markets as well as the reduction of the share of traditional media publicity, network marketing with the emergence of television marketing has greatly stimulated the emergence of new models of marketing. In this context the study of the marketing strategy of the of Jilin TV advertising products. First, according to the spread of the status quo of the new media, the status of television advertising and the topics of the background, significance and methods and problems to be solved, such as: Jilin TV advertising revenue rapid growth at the same time, the neighboring provinces of Heilongjiang, Liaoning and other provincial TV stations advertising income gap is widening, the removal of program ratings and channel coverage, there are still drawbacks of the deviation of the advertising product marketing strategies and marketing ideas and advertising management system. Need to improve and establish patterns. Followed by, Jilin TV advertising industry, for example describes the status quo of Jilin TV advertising product marketing, the type of Jilin TV advertising, a lot of the basic types of ads are covered, belongs to the all-round development, but relatively speaking, practical content less advertising, advertising content, uneven, we should focus attention to this problem in the future development process. Introduction to the status quo and existing problems and possible causes to make the appropriate analysis, this part is introduced from the type of advertising products, marketing models and specific forms of marketing, sub-channels operating effectively enhance the sense of competition, according to the task amount allocated funds save marketing costs, social benefits, the main limitations to study. We then understood that describes the current advertising operations strategy similar television stations such as: Heilongjiang TV, Liaoning TV stations and other media partners. By comparing and analyzing the current TV Heilongjiang and Liaoning provinces television advertising operations strategy, and as a guiding ideology. Both strategies are different but both of Jilin television advertising a certain significance, the paper focuses on the reasons of its success and failure, to some extent, given Jilintai build a new advertising product marketing model to provide a reference. Finally, based on the theoretical analysis, the actual investigation and related fields parallel Jilin TV advertising and marketing strategy mode reform of the reform program and to identify the specific reform measures. Specific performance as the main explore with the relevant customers to create customized products, specialty advertising products, developed for Jilin TV service marketing concepts into specific marketing core and change from passive marketing of active marketing, thus further improving the Jilin TV advertising products marketing mode. Comprehensive conception of this article, we understand the basic situation of China's television advertising marketing model, starting from the mode of advertising products marketing problems this situation, analyze the specific requirements and characteristics of the three northeastern provinces of television advertising and marketing model, and found the relevant geographical features prominent northeast Features. Heilongjiang and Liaoning provinces and the main draw mode of advertising and marketing, brought its outstanding advantages Jilin TV advertising and marketing to provide strategic, thereby contributing to the development of Jilin TV advertising and marketing, and further ensure the optimization of television advertising marketing model.

Related Dissertations

  1. The City Image Analysis and Research of the Jilin City,TU984
  2. Research on the Historic Area Conservasion for Jilin City,TU984.114
  3. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  4. Study on New Product Launch Strategy in Decathlon,F274
  5. Funiu Mountain World Geological Park eco-tourism product design,F592.7
  6. A Study about the Development of the Domestic Affiliate Marketing,G206
  7. The Research of the Dynamic Process of Advertising Public Opinion,G206
  8. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  9. Analysis on the Marketing Problems in Small and Medium-sized Sports Events and Countermeasures Research,G80-05
  10. On Ohba’s Conjecture of One Class of Complete Multipartite Graphs,O157.5
  11. A Study on Healthcare Product Marketing Based on Data Mining Technology,F426.72
  12. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  13. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  14. Studies on the Commodity Survey and Quality Evaluation of Radix Paeonia Rubra,R282.71
  15. Properties and Application Research of Multi-Antibacterial Polyamide Fibers,TQ342.1
  16. Gas station convenience store sales strategy,F426.22
  17. Study of the Bank’s ATM Interface Design,TP11
  18. Marketing Strategy of China campus buy,F274
  19. Research on Index System of Marketing Risks in Apparel Enterprises,F426.86
  20. PXSF Nursery School Service Marketing Management Analysis,G617
  21. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising > Advertising planning and production
© 2012 www.DissertationTopic.Net  Mobile