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A Study of Xi’an City Modern Service Industry Development Strategy Based on SWOT Analysis

Author: ZhangShuZuo
Tutor: SunHongXiang
School: Xi'an University of Science and Technology
Course: Marxist theory
Keywords: SWOT analysis Modern service industry Modern convention and exhibition industry Modern logistics industry Strategy
CLC: F719
Type: Master's thesis
Year: 2010
Downloads: 604
Quote: 2
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Abstract


With the growing advancement of science and technology , science and technology continue to the penetration of the service industry , the development of modern service industry entered a period of full acceleration . Support of the development of modern service industries in the economic development , driven by the growing role of the modern service industry in Xi'an has become a pillar industry . Combined with the the Xi'an actual development of the modern service industry development strategy planning and coordination consistent with Xi'an , is the key to promote rapid economic development . Analysis of the situation of the development of modern service industry in Xi'an , the modern service industry has an important role in boosting national economic growth , operating income , corporate investment , income levels , social and employment . Empirical analysis using statistical data Although the modern service industry in Xi'an has added value to the absolute value of the share of GDP, similar to the level of other developed cities in the country , but there are still small-scale enterprises , low-tech , less competitive not high degree of industrialization , lead to changes in the structure of employment in Xi'an significantly behind the reasons for the change in the output value of the structure of the GNP . Defined classification of the modern service industry , for example , a modern convention and exhibition industry and modern logistics industry and the introduction of the SWOT analysis model , to generalize its internal conditions and external conditions faced by analyzing the advantages and disadvantages , opportunities and threats SWOT matrix strategy mode to build a modern convention and exhibition industry and modern logistics industry . Follow the development of the modern service industry in Xi'an, the guiding ideology , strategic goals and priorities , proposed strategic measures for the development of modern service industry in Xi'an : adjusting the industrial structure , improve the institutional mechanisms to strengthen the leading enterprises to build a talent Heights , and expand development , reduce access threshold , the implementation of brand strategy. Accelerate the development of modern service industry , and growth characteristics of services , to expand production services to enhance the life of service industry as a leader in Xi'an to build the modern service industry as a pillar industry .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector
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