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Design and application of experiential children's toys

Author: WangWenBin
Tutor: PanRong
School: Zhejiang University of Technology
Course: Art of Design
Keywords: experience children value of toys
CLC: TS958.01
Type: Master's thesis
Year: 2010
Downloads: 233
Quote: 0
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Abstract


Children’s toys are related to the children’s healthy development, although the toys function as the scientific and technological advances have a dazzling variety, the toys are educational and entertaining has always been the essence of toys.Modern toys neglect the children’s autonomy status.---Children are the users of toys. Starting from 80 years of family planning and economic reforms, children’s family status, the growth environment has undergone tremendous changes. Common feature of today’s children are: self-personality, lonely childhood and so on. Toys should respond to this change, correctly guide children’s physical and mental development. However, many of the domestic toy simply pandering to children, they have overlooked the meaning of toys and children’s feelings, and even become a high-tech garbage. The true meaning and value of the toys are gradually declining.I passed on the design of psychology, interaction design,human-designed comparative study of the theory to prove the feasibility of experiential design ideas. The third chapter in the thesis in the article analyzes the experiences of children five areas: sensory experience, emotional experience, thinking experience, acts of experience and association experience. I think that the behavior of experience and thought and experience is corresponding to the two programs simultaneously, so these two elements of the results derived by combining discussion. In chapter III, the final adoption of the Barbie doll brand, real analysis, further confirmed the superiority of experience design.Through these five major areas of theoretical research, digging out the integration of sensory elements, the product expression product into the content and experience the brand experience design direction for these four. The integration of sensory elements from the color, shape and materials of these three aspects discussed, elaborated on the role of integration of sensory elements and significance. The product into the content of the research, I carried out from available information, summarize and evolution, from which to extract the memories and connections to do focus on analysis. Product expression that is experience, expression, will experience through the use of methods, material properties, toys, theme and to express to the use of object naming. Paper summarized the theme of the three characteristics of toys - functionality, the narrative element is traditional for the expansion of the theme was further theoretical basis. Experience the brand is associated with experience derived from the focus on the person’s personality, social background, traditional culture, among other factors, these factors with the marketing, sales, psychology and other related disciplines overlap come to brand positioning, brand point of sale, brand marketing methods that the following three aspects associated with these three aspects are necessary elements generated experience. Finally paper presents the experience of the design principles, which play a children’s autonomy and to meet the needs of children’s self-experience design is the core of the design principles are derived.

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CLC: > Industrial Technology > Light industry,handicrafts > Other light industry,handicrafts > Toy manufacturing industry > General issues > Theory
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