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On the Poetic Charm of Contemporary Chinese Graphic Design

Author: ChenYe
Tutor: ShiQiXin
School: Anhui University of Engineering
Course: Art and Design
Keywords: Poetic Beauty Harmony Qumei Metaphor Rhyme beauty
CLC: J524
Type: Master's thesis
Year: 2010
Downloads: 71
Quote: 0
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Abstract


Theoretical sense \\The Object and mutual inductance of the overall intuitive, subtle and profound, this amounted to a symbolic metaphor he and the pursuit of artistic conception, advocating imagine the aesthetic supremacy qualities. Poetic charm dissemination in the field of graphic design in modern Chinese, mainly in the circle and harmony, and meaning and beauty above emphasizes \and elegant, flying above the ethereal beauty of rhyme, a deep understanding of the poetic connotation of perfect creative practice graphic design today has greatly inspired reference. First, the height of the project from the creative, poetic wisdom establishment of modern Chinese graphic design; Second, you can proceed from the microscopic elements, construction of modern graphic design poetic unit; finally choreography from the aesthetic point of view, China's modern graphic design poetic combination. Reshape the poetic not only can help designers to transform creative thinking, understanding and carrying forward the tradition from cultural sources, the performance truly Eastern philosophy temperament, implication the Eastern wisdom aesthetic design charm, thus improving the most prominent local Chinese graphic design \and \In addition, relying on the methodological background of traditional Chinese philosophy, summed up the national design law, closely linked to the poetic qualities, the building embodies the aesthetic of their own ethnic-based theoretical framework, is also a useful complement to the existing design aesthetic theory. \Around the thesis, mainly to take market research, literature references, case analysis and evaluation involved in the actual creation as well as individual interviews and other methods for the well-known design professionals to expand demonstration of this proposition. Standing height of poetic re-examine and understand the origin of classical aesthetics in the long history of the Chinese nation, advocacy poem regression in line with China's internal culture, is not only the best of the past to undertake, is to win the future in the international market cross strong support for cultural transmission. No doubt, it will greatly enhance the overall standard of graphic design at this stage, and because of its unique qualities and intrinsic widely recognized.

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