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Writing in the Research on the Application of Symbol VI

Author: ZhuYingJie
Tutor: ZhangAiMin
School: Hebei Normal
Course: Fine Arts
Keywords: Writing Word mark VI Mark Brand image Markup Language
CLC: J524
Type: Master's thesis
Year: 2010
Downloads: 185
Quote: 0
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Abstract


In the wave of social and economic development, the enterprise is increasingly competitive, and the elimination increasingly faster speed. Enterprises in order to compete in the market in forever invincible, it is not enough to rely solely on the company's products and services. Therefore, a set of unique brand visual identity system and brand image of the enterprises is very necessary. Business logo, corporate environment, enterprise product packaging, these have a direct impact on corporate image in the minds of consumers. Various parts of the enterprise through a complete unified visual communication system need to reflect. Which has a strong visual impact and style unified system of visual symbols, the VI system. VI system that corporate visual identity system is an effective way for enterprises for the majority of consumers to showcase their brand image. Corporate logos in the entire visual identity system is the core part of the soul of the visual recognition system. The signs direct impact on corporate image and status in the minds of consumers. This article is to review and summarize the characteristics and the design basis of corporate logo design premise, focuses on the \Explore how to better text refined and applied to the VI flag, so the the VI flag is better for business services, to convey the visual effect is more ideal. Visual recognition system, text and graphics are two important forms of language. The use of graphic design in the VI flag, use the text as a form of language. Graphic signs are very clear and direct. But with the expansion of network coverage, the international trend is to further strengthen the enterprises not only to the domestic market ideas spread, but also joined the team competition of the international market. This requires more clearly marked in the transmission of information, convey the concept and quick accessibility. Currently, many multinational companies and enterprises to participate in international competition, selected the international visual identification symbol. This allows the combination of English and Chinese characters, English graphic combination of Chinese characters and graphics combination multi adopted by the designer. How to text a more beautiful, direct way in the VI signs manifested, and give full play to quickly and accurately identify the role will become an important subject of our study. In this paper, from the aspects of appearance and application of the text, the text in the VI logo design, performance practices of the word mark and word mark trends summarized research. By the system review and summarize the comparison and analysis of a large number of instances, summed up the idea of ??the the VI logo design most suitable for the development of enterprises. Strive to use text more innovative, more moral, more easily spread form VI logo. So corporate and product embodies the profound cultural connotation, so that more people remember the product, favorite brands, and enterprises to establish a good brand image through unique VI signs.

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