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The Study on Creative Transformation of Chinese Traditional Graphics in the Modern Visual Design

Author: ZhangShiYue
Tutor: SuiJianMing
School: Northwest Normal University
Course: Art
Keywords: Designed in China Traditional Chinese Graphics Modern visual design Creative Transformation
CLC: J524
Type: Master's thesis
Year: 2010
Downloads: 168
Quote: 1
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Abstract


The globalization of economic and cultural globalization we increasingly feel the importance of the \However, since the reform and opening up the development of Chinese contemporary design, one-sided with a western design values ??and criteria to guide and evaluate the development of Chinese contemporary design, and is designed in a very passive situation. Chinese contemporary design show a lack of self-worth pursuit and identity attribution actually design the cultural decline of the performance. We should tap the essence of traditional Chinese culture, the Chinese traditional graphics through awareness and understanding of modern design into a line with the visual language of the era. In the contemporary environment, how the deconstruction of the traditional design language, structure, group code to express new concepts, meaning, or use the new language reflected the traditional sense, or the traditional graphics creative contemporary graphic design industry's study The core proposition. In the Context of Globalization, the Chinese modern visual design is subject to Western mainstream modern design concepts and design industry colleagues to summarize and reflect on the status of the neglect of traditional Chinese culture, design powerhouse of Europe, America, Japan analyze the successful experience, discusses the necessity and feasibility absorb nutrients from the traditional Chinese graphics to create a unique design style of value orientation. First, in the Chinese contemporary design exploration, performance and heritage of traditional Chinese culture is both a resource strategy to obtain international recognition of the important direction of Chinese design. Secondly, the advantage of the resources of the Chinese traditional graphics in modern visual design, reflected not only in form, from traditional graphic styling features and symbolic implication; is embodied in the concept from the traditional Chinese graphics behind aesthetic concepts and philosophical connotations. Combination of contemporary design practice in a typical case of a tentative summary of the conversion of traditional Chinese graphics in modern visual design, tradition and fashion on the the creative transformation point of view of the Chinese traditional graphics in modern visual design, processing, East and Western, function and aesthetic design and new technologies related to the integration of the new materials in the present is the key to the success of the modern visual design work. A preliminary analysis of the contemporary design world problems do exist in the modern transformation of traditional graphics. Thus concluded that, from the perspective of cultural conception re-examine traditional graphics, to the introduction of modern visual design summary and analysis, on the one hand, the need for the development of graphics art system of traditional Chinese culture, is necessary to grasp the form of visual modeling to deeply understand its spiritual connotation; present context needs to be combined with the other hand in visual design practice to form a creative application of traditional Chinese images, graphics and symbolic language, so as to create outstanding works of Chinese cultural connotation.

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