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Metaphor, Metonymy and Expressivity in Tourist Brochure Translation

Author: ZhuYing
Tutor: TanYeSheng
School: Shanghai International Studies University
Course: English Language and Literature
Keywords: Tourism brochure Metaphor Metonymy Expression of sexual
CLC: H315.9
Type: Master's thesis
Year: 2010
Downloads: 577
Quote: 1
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Abstract

Tourism as an important means to achieve social prosperity , and promote cultural exchange , and its position is no doubt ; travel brochure King mediated travel brochure , is gradually becoming an irreplaceable marketing tool in the tourism development process . A \Since the successful holding of the 2008 Olympic Games , China is confidently want to attract global attention in the 2010 Shanghai World Expo , to reshape the international image of the prominence of tourism for China to introduce Chinese culture to the world provides a valuable opportunity . However , due to the language barrier and cultural differences , foreign tourists is difficult to understand the higher levels of most of the cultural tourism resources . As of now , there are many articles on the translation of tourism materials research, to analyze , but most macro research methods or too much emphasis on the peer culture , lack of systematic newly discovered . This article to seize the the tourist brochures King referral description language , metaphor and metonymy expression in the English language, cognitive and preferences of the similarities and differences do a comparative analysis of the system , \standards. This paper begins with cognitive linguistics point of view of a travel brochure of this non - literary stylistics language of metaphor and metonymy phenomenon , while building the expressive function of language and aesthetic value as the passing of the intent of the source language , judge travel outside declared translation quality standard and center then reshape the image of the tourist attractions . Then, this article provides some strategies for translation of metaphor and metonymy in the tourist brochures , and pointed out that the the cognitive dynamic process translation , translator mode of thinking how to operate under the Relevance Theory , the attempt to implicitly turn the figurative translation strategies behind the motives and principles - paraphrase similar and best novel (assuming ) . On the basis of theoretical interpretation and corpus analysis , I hope this article has helped improve the the translator process described in the tourist translated , the rhetorical language ability , and translation teaching practice some inspiration .

Metaphor, Metonymy and Expressivity in Tourist Brochure Translation

Abstract

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