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The Research on Government Role in Mass Sport Events

Author: WangYan
Tutor: DaiJian
School: Shanghai Institute of Physical Education
Course: Operation of sporting events
Keywords: Mass sporting events The role of government Shanghai
CLC: G80-05
Type: Master's thesis
Year: 2010
Downloads: 243
Quote: 1
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Abstract

Organize and guide all levels of government as well as the strong involvement and support of all sectors of society, the mass sporting events in Shanghai is becoming a major highlight of the mass sports organization and showing the more standardized, more diverse forms of a broader range of characteristics. Mass sporting events gradually get rid of the the bud early stages, with the external environment and internal incentives corresponding to a higher level. Organization and coordination ability and in the hands of the government in the various affairs of the huge resources, as the government has the right to formulation of macro-control powers, administrative regulations, the government can through a variety of means to current issues such as governance, have determined that the government To manage demand relating to the vital interests of the masses - mass sporting events, and in which you want to play a leading role. Therefore, this issue has a high theoretical significance and practical guidance explore how accurate positioning of the government's role in the mass sports events. This article as the object of study to choose the government's role in mass sporting events in Shanghai, through expert interviews, questionnaire survey, literature, case analysis and research methods, the status quo of government's role in the mass sports events more depth research, and application of the system of economics, management science and other disciplines relevant theoretical knowledge, starting from the definition of mass sporting events, affirmed the achievements made under the premise of mass sports events management, focusing on analysis of the Government in the mass sports defects in Event Management and \This study mainly consists of six parts: (1) mass sports events, the Role of Government and other related concepts defined; (2) the system of mass sporting events in Shanghai organization network structure, related policies and regulations, charges status; (3) the basic characteristics of mass sporting events contestants analysis; (4) the impact of contestants factors into the mass sporting events; (5) analysis of the future role of the government in mass sporting events Development Goals; (6) based on the theoretical and empirical research, drawing on research in related fields at home and abroad, the use of sustainable development theory and the theory of modern governance, the introduction of the concept of governance to coordinate the interests of the main target, What role in mass sports events management for a more in-depth discussion, focused on solving the major problems of the Government has yet to give full play to the functions and market failure, proposed the idea of ??the government to play a role in the mass sports events from multiple levels and countermeasures. The main conclusions of this study are: (1) mass sporting events in Shanghai with the external environment and internal incentives are required to to a higher level, but its development is still in its infancy; (2) mass sporting events kind of sporting events, it has the basic attributes of the sporting events, to distinguish it from the competitive nature of sports events again own inherent characteristics of mass sports, with the help of public stadiums sports facilities or other places, in some of the competition rules, traditions and customs carried out with the project management features and many factors, organizational culture background and market potential of mass sports competitions; (3) the role of mass sporting events in the sport is an important means to develop and promote mass sports to meet the diverse needs of the growing mass sports to reach stimulating consumption, and promote the rapid development of the sports industry; from the point of view of urban development, which can become a platform to build the spirit of the city, to improve the population quality, and enhance the city's comprehensive strength; (4) The mass sporting events in Shanghai or mainly administrative oriented event organized mainly concentrated in the National Fitness Festival, students during summer and winter vacations; (5) Shanghai the mass sports tournament contestants characteristics; (6) the impact people to participate in mass sporting events factors: environmental factors of the level of event organization, propaganda and penetration, external incentives.

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