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China’s Listed Real Estate Enterprise’s Core Competitiveness Identification and Evaluation

Author: ChenYanLi
Tutor: GanYuanXia
School: Southwestern University of Finance and Economics
Course: Business management
Keywords: Real estate development enterprises Core competitiveness Recognition Evaluate
CLC: F293.3
Type: Master's thesis
Year: 2010
Downloads: 364
Quote: 0
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Abstract


The main feature of the market economy is competition, the competitiveness of enterprises determine the status and role of enterprises in market competition, the fundamental guarantee for the sustainable development of the competitiveness of enterprises but also the enterprise, how to cultivate the competitiveness of enterprises distinctive, namely The core competitiveness of enterprises has become an important factor for the development of enterprises. Early stage of development of the real estate enterprises in China are low barriers to entry, resulting in the good and bad of the current situation of the development of China's real estate development enterprises, coupled with China's real estate development enterprises by the national macro-control of real estate development enterprises, but also makes extremely vulnerable. With the growing improvement of China's land policy and the real estate market, real estate enterprises competitive difference has appeared. The outbreak of the financial crisis has sounded the alarm bell for the economic development of China's real estate as national pillar industry in the development of the real estate development companies will be directly related to the development of our economy, and our future economic and financial stability issues, and how to develop real estate development of the company's core competitiveness, promote the healthy development of China's real estate development industry will become problems to be solved. Arising from the author's thinking, the author of inefficient listed real estate development enterprise core competitiveness, in order to find a key factor in China's real estate development enterprise core competitiveness culture, and culture of the core competitiveness of China's real estate development enterprises. , so as to promote the healthy development of the industry as a whole. This article from the current situation of the real estate industry, leads to concerns about the development of real estate development enterprises, through the analysis of the current situation of China's real estate development enterprises, which expounded the significance of choice at the title of this article. The influx of large numbers of foreign capital and China's domestic austerity policies on the development of China's real estate development enterprises, a huge challenge, and how to solve their own problems at the same time has a very important significance to promote the long-term development of the enterprise, and how to improve China's real estate development enterprises 's core competitiveness, so that China's real estate development enterprises in the context of globalization enough to compete with foreign enterprises, give full play to its own advantages, promote the benign and healthy development of China's real estate industry is very much worth thinking of China's real estate development enterprises. The first chapter introduces the article topics background knowledge, as well as the purpose and significance of the topic selected, of course, the discussion of this innovation is essential. The second chapter leads to the development of China's real estate development enterprise core competitiveness by the current development of the core competitiveness at home and abroad. Turn from competitive, the basic concepts of the theory of core competitiveness start combing the theory of the core competitiveness of enterprises, and also necessary and in-depth discussion of the real estate development enterprise core competitiveness. I believe that the real estate development enterprise core competitiveness is the result of both internal and external factors, that is, the result of the combined effects of the enterprise external environment as well as their ability to. Specifically, the core competitiveness of enterprises mainly by the external environment (macro environment and micro environment) and endogenous capacities. Real estate development enterprises competitive force visit should be fully combined two factors were evaluated in order to obtain an objective, real results, at the same time also have the necessary effective identification of the evaluation criteria, in order to find the appropriate set of indicators, so as to develop a reasonable indicator evaluation system, and thus the culture of the company's core competitiveness. Chapter through the macro environment and micro environment analysis of real estate development enterprises to find out the source of the real estate development enterprise core competitiveness, and to summarize and generalize the influencing factors of real estate development enterprise core competitiveness. Enterprises to explore the establishment of a real estate enterprise's core competitiveness evaluation index system. On this basis, the author proposed a China listed real estate development enterprise core competitiveness indicators evaluation and application of data envelopment analysis on the Shanghai and Shenzhen-listed real estate enterprises in China were analyzed, and through the analysis of the situation of inefficiency of real estate development enterprises come China's real estate comments and suggestions for enterprises to enhance the core competitiveness of enterprises. Based on a systematic and dynamic evaluation principles, combined with the characteristics of China's real estate industry, the establishment of a real estate development company's core competitiveness indicators evaluation, and selected indicators correlation analysis, which is an innovative point of this article, the previous study, ignored in the application data envelopment analysis of the correlation of the input and output variables, and thus make the results are not accurate, and will no relation variable data envelopment analysis, the result is no sense. This paper fully aware of the applicability of data envelopment analysis, correlation analysis before doing model analysis. Listed real estate development enterprise data through the application of data envelopment analysis (DEA) to China for linear programming analysis, which summed up the lack of competitiveness of individual real estate enterprises in China where, and influencing factors were analyzed, and tries to give enterprises develop core competencies comments and suggestions of the force, the real estate development enterprises have a certain significance. The evaluation results show that the majority of our real estate enterprises have a certain validity, the lack of competitiveness of individual enterprises is that no reasonable core competitiveness, the waste of inputs and output deficiency inefficient real estate development enterprises, the source of their problems in the management and allocation of resources, and other aspects of the deep-seated reasons. The innovation of this paper is to quantify the ability and social contribution of real estate enterprises access to land. Land is the main resource of real estate development enterprises, the scale of development and real estate development companies listed on Financing for all intrinsically linked to a certain extent, land for real estate development enterprise is nothing more than the more important factor, and the reserve for land and land reserve Get some extent reflects the competitiveness of enterprises, so it is necessary to inspect the land reserves for real estate development enterprises in the evaluation of real estate development enterprise core competitiveness. China's information disclosure mechanism is not perfect, or encountered great obstacles in data acquisition, and therefore affect the selection of the sample size. In addition, the concept of corporate social responsibility and corporate citizenship is gradually taking root, firms are not isolated individuals, enterprises are part of the society, corporate social responsibility is directly related to goodwill and long-term development of the enterprise This article Corporate Social responsibility as a real estate development enterprise core competitiveness factors affecting the expedition is very necessary. Finally, research methods, the paper applies data envelopment analysis (DEA) linear programming method, the advantage of this method lies in its objectivity, relative to other research methods, DEA method's advantages is its based on the characteristics of the data, the dynamic allocation The weight of each element, thus avoiding unreasonable overweight caused by the subjectivity of expert scoring methods such expert weights given. In addition, the vast majority of real estate development enterprise core competitiveness evaluation only for individual enterprises and this is the first application of DEA method evaluation of the core competitiveness of the 33 Shanghai and Shenzhen-listed real estate development enterprise data. The lack of this paper is that individual indicators because of the difficulties of data obtained, although I believe that a very important indicator yet to energy and applied data analysis, data missing so that I did not all of our Shanghai and Shenzhen-listed real estate development company's core competitiveness where the whole discussion, I think this is part of the subsequent research can strengthen.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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