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IWOM negative impact on consumer attitude change research

Author: FengYuShi
Tutor: WengZhiGang
School: Southwestern University of Finance and Economics
Course: Marketing Management
Keywords: Negative IWOM Attitude change Self-consciousness The initial attitude Networking experience
CLC: F224
Type: Master's thesis
Year: 2010
Downloads: 753
Quote: 6
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Abstract


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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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