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Dicussion of the Commercial Space from a Gender Perspective of the Human Design

Author: ZhangXiaoFei
Tutor: FengXinQun
School: Donghua University
Course: Art of Design
Keywords: gender commercial space human design
CLC: TU-024
Type: Master's thesis
Year: 2011
Downloads: 238
Quote: 3
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Abstract


Firstly, I dicuss from the differences in the development process of the Chinese women and Western women’s movement, to explore the social background of the formation of women’s concept, the present state of our women survive in the commercial space, as well as the necessity of the introduction of the gender perspective to commercial space designs. Secondly, men and women with physical, psychological, behavioral and consumption patterns and differences in consumption habits, to elicit the concept of gender. Thirdly, systerm introduces the concept of human design by the introduction of the human design’s producion, concept and theoretical basis. Then, combined the gender concepts and human design to the design of the shopping centers, through Cloud Nine Shopping Mall, Shanghai Parkson Shopping Center and the Shanghai Raffles City Shopping Centre as a case study, I analysize and site visit by interviews, questionnaires and statistics and other research tools. Then, partly investigation of the public space, shopping space, public facilities, and bathroom of the mall, I find that many men and women have different requirements of human nature, which has not reflected in the design of the market. Through analysis, I find the political, economic, ideological and cultural, and other reasons of neglecting the humanity of gender. Lastly, I put forward the concept of change, political democracy, economic development and coordination of specific ways to improve the physical space mall.I hope that through the research of the gender and commercial space design of human as a foreshadowing, so that the future design paying more attention to this aspect of gender. This is also an esploration o f the issue of gender difference in the field of space research.

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CLC: > Industrial Technology > Building Science > Architectural theory > Building scientific basis for theory > Theory of architectural space
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