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The shipbuilding industry is supporting a pillar industry of China's industrial and economic development, it represents a country's level of technology and advanced degrees. In recent years, with the vigorous development of the shipping market, the overall level of China's shipbuilding industry has also been a rapid increase, China has become one of the world's major shipbuilding center. The outbreak of the financial crisis in 2008, to the shipbuilding industry has brought a strong negative impact on China's shipbuilding enterprises are faced with fewer orders, orders difficult, owner withdrawals difficult situation, therefore, in the current market environment, China's shipbuilding enterprises how vigorously to improve core competitiveness, is of great significance to further explore the competitive advantage of enterprises, and strive for more market share, and to ensure the economic efficiency of enterprises. The paper is based extension engineering theory, to build the core competitiveness of China's shipbuilding enterprises on the basis of in-depth analysis of the core competitiveness evaluation index system and evaluation, and further proposed a strategy to enhance the core competitiveness of China's shipbuilding enterprises. First, the paper core competitiveness of China's shipbuilding enterprises. Summarizes the characteristics and trends of the shipbuilding industry in the current context, the identification method proposed the shipbuilding enterprise core competitiveness. On this basis, the analysis of the constituent elements of the core competitiveness of China's shipbuilding enterprises, pointed out the strengths and weaknesses of current core competitiveness of China's shipbuilding enterprises. Secondly, the paper based on the Balanced Scorecard theory to construct the index system of evaluation of the core competitiveness of China's shipbuilding enterprises. Through the introduction of the Balanced Scorecard theory, establish the strategic map of the core competitiveness of China's shipbuilding enterprises, according to a scientific, comprehensive, systematic principles, design evaluation index system, and take advantage of the expert scoring method to filter the index system. Third, the paper introduced Extension engineering principles determining the weights of index system by using the analytic hierarchy above, the matter-element model of the core competitiveness of China's shipbuilding enterprises and the extension evaluation model through the collation of data collect and expert scoring, a comprehensive evaluation of the core competitiveness of China's shipbuilding enterprises. Finally, the basis of the research analysis and evaluation of the results, the paper, from brand competitiveness, information utilization, core technology, government support policies, the five areas of human resources strategy to enhance the core competitiveness.
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