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Web-based start-up shop shopping consumer behavior Marketing Strategy

Author: XiongZuoYu
Tutor: DuWeiYu
School: East China University of Science and Technology
Course: Business Administration
Keywords: Online Consumer Behavior Online Marketing Strategy Start-up Shop
CLC: F724.6
Type: Master's thesis
Year: 2011
Downloads: 1079
Quote: 0
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Abstract


In the context of the rapid development of e-commerce , online shopping become more and more consumer choice , China's online shopping market is booming . The Internet not only changed people's way of shopping , but also attracted many entrepreneurs to set up their own shop . Online shopping environment different from the traditional physical store shopping environment , showing a new feature , the corresponding network marketing methods have also changed greatly. In this study, Taobao shop startups Rainbow Fish DIY Family Pavilion for the study, through literature research, review of consumer behavior of the network , network marketing small business start-up phase strategy and marketing strategy for the museum shop Rainbow Fish DIY paternity formulate the initial marketing strategy. Then for shop customers conducted a survey to assess the effectiveness of existing marketing strategy , identify the problem lies , and accordingly a marketing strategy optimization . In this study, shop for start-up marketing strategy formulation has certain guiding significance that can help start-up shop in the marketing strategy for effective decision-making , to concentrate its limited resources to the advantage of marketing .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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