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The Study on the Ecotourist’s Environmental Behavior in the Perspective of Tourism Perception

Author: YiXiaoYan
Tutor: PanLiLi
School: Zhejiang Technology and Business University
Course: Tourism Management
Keywords: Ecotourists Environmental behavior Xixi National Wetland Park Perceive
CLC: F590
Type: Master's thesis
Year: 2011
Downloads: 355
Quote: 0
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Abstract


Eco-tourism has long been of concern, but its concerns environmental degradation problems have not been alleviated, but showing intensified the situation. Recently, the global low carbon unprecedented wave of the future development of the theme of the world once again positioned as environmental issues. Eco-tourism in an environmentally responsible behavior can effectively alleviate environmental problems and solve conservation and development nexus. Domestic and foreign scholars in the early research on the basis of eco-tourism, this paper focus on this area of ??difficulty - ecotourists acts through its core environmental behavior of the specific research to fill gaps theoretical system of eco-tourism, eco-tourism in an attempt to Theory and practice of operating system provide some useful results. Research and theoretical statements in the literature, based on starting from the tourism perception perspectives, in-depth analysis of the environmental behavior of ecotourists. Combined with ecotourists classification system proposed perception perspectives ecotourists environmental behavior stratification theory that ecotourists environmental behavior can be divided into self-perception, perceived benefits and assistance to perceive three environmental behavior layer. Inductive analysis refining influence the final decision of the environmental behavior of internal and external factors affecting the final build ecotourists environmental behavior model. Meanwhile, further theoretical explanation to explore the formation and evolution of environmental behavior mechanisms. To verify the theoretical model to Hangzhou Xixi National Wetland Park is a typical case, a combination of face to face interviews with field surveys to obtain data on the use of structural equation modeling quantitative analysis to obtain a more satisfactory degree of adaptation to verify theoretical assumptions. Self-perceived impact factor, impact factor perceived benefits and synergies perceived impact factor of environmental behavior significantly impact factor. Self-perception of the formation mechanism of the path environmental behavior, benefits perceived environmental behavior of the formation mechanism of perception of environmental behavior paths and collaborative path formation mechanism can be effectively empirical support. For ecotourists conclusions of previous studies to enhance the environmental performance measures and visitor education and management system, in order for the Xixi National Wetland Park and even abroad with the same background ecological area management reference. Measures to improve environmental behavior: multi-joint interaction, building eco-aware field; develop norms of behavior, perception of bias correction; virtual environment experience and touches the interests of perception; deliver useful information, enhance self-perception. Education and management in tourist areas, this paper considers the strain forced to boot, change indoctrination of experience, multi-joint management. Construction of tourist behavior guidance, management and joint tourist tourists differences manages to combine management system.

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