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Chengde city image visual recognition system

Author: DongYingJuan
Tutor: SunMingYuan
School: Northwestern University
Course: Industrial Design Engineering
Keywords: Chengde The image of the city Visual recognition
CLC: TU984
Type: Master's thesis
Year: 2011
Downloads: 94
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Abstract


In the context of the market 's rapid economic development , the rapid progress of urbanization , the image of the city's visual identity system has become an urgent need to address an important issue in urban construction . The paper selected Chengde City, as the object of study , literature analysis , field survey , case and comprehensive analysis and comparison are summarized research methods detailed argument for the visual image of the city of Chengde recognition system . This paper first discusses the significance of the concept and development of the city's image , and similarities and differences are discussed for the city's image and corporate image design ; Secondly , through a thorough and meticulous investigation to clear the status quo of the of Chengde city image visual recognition system ; Finally, the combination of Chengde city \the concept of urban image of the visual recognition system solutions . The results of this study will be conducive to the public quickly and accurately convey the advantages and characteristics of Chengde , to further enhance the rendering of Chengde city image and competitiveness , help Chengde City, an early realization of the goal of building an international tourism metropolis .

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CLC: > Industrial Technology > Building Science > Regional planning, urban and rural planning > City planning
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