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On English Publicity Materials Translation of 2010 Shanghai Expo from Skopostheorie

Author: JiaHui
Tutor: GuoAiPing
School: Taiyuan University of Technology
Course: Foreign Linguistics and Applied Linguistics
Keywords: British propaganda information Cultural differences Teleological Shanghai World Expo magazine
CLC: H315.9
Type: Master's thesis
Year: 2011
Downloads: 244
Quote: 0
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Abstract


With the rapid development of China's economic globalization continue to push forward, growing importance of outreach information in social life, the translation activities more and more essential. Chinese-English translation still in outreach work plays an important role, the translation level have a direct impact to the effect of external communication, thereby affecting the success or failure of foreign exchange, we can see the importance of the translation of foreign propaganda. Outreach pursues the principle of \Publicity Translation audience know little about Chinese culture background knowledge of foreign readers, this feature so that it is different from the general Chinese-English translation. - Some improper translation with the international spread of increasingly frequent exacerbate the dispute between the English-Chinese translation is being more and more the attention of the target language readers. Therefore, the ability of the Chinese propaganda information translated into make the text accepted by the readers of the target language, related to the overall image of China in the world. This article aims to analyze the translation of the Shanghai World Expo propaganda information from the German functionalist teleology in the description and application point of view. Attempt to reveal some hidden translation principle according to the Shanghai World Expo propaganda information in English translation, this is a purposeful, targeted research. The ultimate goal is to promote the target language to accept the culture of the target language when reading propaganda information, to the greatest degree. This means the main task of the translator is to produce and provide information, persuasion and entertainment target audience. Propaganda bridge as the culture media and communication services, is our culture in the world in front of a \to increase income for the Shanghai World Expo. Translation purposes in accordance with the essence of the theory of teleology, decided to translate means. Therefore, the translator according to the purpose of language in this select corresponding strategies and methods to maximize services at the required functions, and ultimately achieve the purpose of translation. Translations from a teleological perspective of the Shanghai World Expo propaganda information survey, interviews with the six target language readers from different English-speaking countries, modeled on Shanghai World Expo Shanghai World Expo Organizing Committee designated the only official magazine summed up translation strategies and methods used by the translator in the process of translation of these foreign propaganda articles and analysis from the point of view of the teleological. Outreach materials main function is to transmit information, in order to better convey information to the readers of the target language, the translator uses a special translation methods: such as the Interpretation Act, filling method, subtraction, re-creation and other methods to effectively convey original information. In this process, the translator more consideration asked the reader's cognitive environment, expectations and context, for the purpose of language readers provide the best contextual effects, in order to achieve optimal relevance. However, the other articles in that paper pay more attention to the satisfaction of the information and acceptable degree of English propaganda from the perspective of the recipient of information, analyze good the propaganda information should pay attention to the problem, aimed provide a reference for the translation of the work of our foreign propaganda.

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CLC: > Language, writing > FOREIGN > English > Translation
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