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Unfair Premium Sales Legal Issues

Author: ZhangJing
Tutor: ZengJia
School: Northwestern University
Course: Law
Keywords: Unfair lottery-attached sales anti-unfair competition law throw in type prize sales lucky draw prizes type sales
CLC: D922.294
Type: Master's thesis
Year: 2011
Downloads: 201
Quote: 0
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Abstract


Sales are sales activity prize, the businessman in order to improve their market share, obtain more benefits and adopt as a reward for the way the behavior. Sales In fact, the frontal have included prize to consumption and cost with all the prizes businessman of commodities such as betraying picked up the original cost, just put this cost, return to consumers, the consumption of the redistribution of just, this kind of form lies in two:giveaways or the lucky draw prizes sales especially in sales with prize. General legal prize sales activities. There were, however, some businessmen to fame, deceive consumer sales with prize, or sell the goods unqualified and high price. Facing the piscine jumbly prize sales market, we should protect legitimate lottery-attached sales illegal to rid our prize sales, the normal market order.With the further development of market economy, competition turned ugly, operator in order to improve their competitiveness of the enterprises, and the market share of their prize sales activities it is a low cost, can increase market share and is generally take propaganda sales mode. The prize sales, especially huge sales with prize draw type, in general, is part of the large and medium-sized enterprise strength abundant funds in abuse their economic advantage, to exclude trade rival a means of competition; But relatively, small and medium-sized enterprise, strength, often cannot cope with huge thin the reward spending, in a mad lottery-attached sales competition, had to face the old customer erosion, new customers without even a loss decimated, sales situation. Unfair lottery-attached sales, not only damaged good business ethos, also influence fair competition.This paper for unfair lottery-attached sales legal regulating problems Angle analysis, and put forward the corresponding problems and Suggestions. Full text can be divided into four parts, the first part of the thesis writing, the introduction of background, and research problem center made clearly expatiated; The second part is the concept of unfair lottery-attached sales and classification and to the following article made theoretical foil; The third part never justified the lottery prize sales prize sales and throw in the type of sales of existing laws problem prize this video memory problems, whom; Then the fourth part corresponding to the third part, the question for feasibility improvement Suggestions in order to achieve the perfect sales relevant laws regulating the prize goal.

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