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Study on China University Basketball Association Industrialization Development Present Situation and Countermeasures

Author: MengMeng
Tutor: ShiJianMin
School: Shandong Agricultural University
Course: Industrial Economics
Keywords: CUBA industrialization Status quo Constraints Suggestions
CLC: G841
Type: Master's thesis
Year: 2011
Downloads: 105
Quote: 0
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Abstract


CUBA as the focus of the college basketball development and a new model of Chinese basketball career development, is the first Chinese sports history for the national college-oriented society to cultivate high-quality, high-level basketball talent as the goal, to take the social, industrial the mode of operation of the college students of special sports league. After ten years of development has made considerable progress, but CUBA road of industrialization is still in the exploratory stage, there are many factors restricting the industrial development, has not yet formed a system of industrial mode of operation, to some extent affected CUBA better development. Use of literature, expert interviews, and comparative analysis of the law and statistics of the CUBA industry development status and constraints more systematic study. In this paper, on the basis of a literature analysis CUBA industrial basic research. CUBA theory of systems analysis; followed by analysis of the theory of industrialization around the sports industry, sports industry, the college sports industry and industrialization, basketball industrialization the CUBA connotation, characteristics, the core concept of the management system, the course of development as a starting point CUBA and Super League to the development of different points, league development course run game purpose players qualify, team sources and athletes learning and training situations; subsequent analysis of five aspects; CUBA industrialization status analysis. The the CUBA industry brand positioning definition, characteristics, path, and introduced the the CUBA industry chain; facing systems analysis CUBA industrial development through the use of the SWOT method, internal strengths, weaknesses and external opportunities and threats. CUBA industrial development constraints. Through field investigations, and the use of statistical methods to draw the major constraints restricting of CUBA industrial development: lower levels of management, lack of adequate financial support, inadequate training venue construction, lower level athletes and participate in the professional audience crowd consumption level constraints. Analysis of the American NCAA industrial development. Raise funds through its industrial development, commercial operations, analysis and management of athletes and coaches come running successful experience in the U.S. NCAA: clarify the status of college athletes, college students first sound, scientific, standardized rules and regulations, the NCAA commercial mode of operation, and efficient operation mechanism and reasonable competitive sports management system, high-level team of coaches, a strong back-up talent pool and a wide range of financial aid system, CUBA industrial operation important reference. Finally, the above analysis put forward suggestions CUBA industrial development, specific: SWOT analysis CUBA industrial development strategy, brand positioning; find the the CUBA industrial development of the power source; adjust the allocation of the main interests of CUBA League, increase return on the interests of the participating institutions; CUBA league vigorously develop industrial market; effectively improve the professional level of the coaches; broaden the sources of funding channels.

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CLC: > Culture, science,education, sports > Sports > Ball games > Basketball
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