Dissertation > Excellent graduate degree dissertation topics show

A Research on the Strategies of Development for ZYHB Chemicals Marketing Company Limited

Author: YuZhiJun
Tutor: DuLanYing
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Synthetic resin Swot Analysis Integration Strategy
CLC: F426.72
Type: Master's thesis
Year: 2011
Downloads: 38
Quote: 0
Read: Download Dissertation

Abstract


In recently years, the output and consumption of synthetic resin both have continued fast grow in China. According to statistical analysis, In China, the demand of synthetic resin increased from 51.42Mt to 55.15Mt in 2011,increased 7.3%. Along with the development of the national economy and petrochemical industry, the synthetic resin industry is facing new opportunities and challenges of the market. As a specialization distribution enterprise, ZYHB chemicals marketing Company Limited needs to adjust and optimize company’s development strategy, to adapt to changing internal and external environment, seize opportunities, avoid threats, and pursue the positive, healthy growth. We are no longer chasing just speed; we are after quality growth.On the external environment analysis of ZYHB chemicals marketing Company Limited, this thesis mainly adopts Michael Porter’s Competitive Five Forces model and the PEST (political, economic, social, technical) analysis method. We researches ZYHB chemicals marketing Company Limited’s resources, capabilities and core competitiveness through standard model of core competence, then makes quantitative evaluation for its internal and external environment using Factor Evaluation Matrix (EFE & IFE). Finally We use SWOT analysis method, make strategic choice matching analysis, confirm the overall corporate strategy competitive strategy and functional strategy, and propose the strategic implementation plan of ZYHB chemicals marketing Company Limited.Through research and analysis, We believe that ZYHB chemicals marketing Company Limited should adopt integration strategy. In this way We can improve the efficiency of resource utilizing and hold well of the products market. We also should take related diversification strategy so that we can increase the quantity and scale level of special-products. Through the strategies, We are able to play and sharpen its competitive edge, really expand, specialize. We will become the most outstanding supplier who supplies the special synthetic resin products, and realizes the company long-term sustainable development.

Related Dissertations

  1. Research on Developmental Strategies of Commercial Fitness Clubs in Nanning Based on SWOT Analysis,G80-05
  2. Financial Strategy Research of Shandong Yateer Group,F275
  3. The Research on Development of Private Enterprises in Xinjiang,F276.5
  4. A Research on the Development Strategy of Wuhan Minben Pharmaceutical,F721;F426.72
  5. For the production of small quantities of many varieties of Company A Supply Chain Management,F274
  6. Based on SWOT Analysis Marketing Strategy Huimin Commercial Bank,F832.2
  7. BYD Auto 's Marketing Strategy,F426.471
  8. Shiyan Hu eco-tourism Marketing Strategy,F592.7
  9. Research on Competition of the Equipment Manufacturing Industry in Chongqing,F224
  10. Strategic Research on Developing Teaching Chinese as a Foreign Language in Zhejiang Province,H195
  11. Research on Employment of Higher Vocational Colleges’ Graduates in Anhui Province,G717.38
  12. A SWOT Analysis and Strategy Slection in College Phisical Education Cooperation for Guangxi and Vietnam,G807.4
  13. Analysis about the Revolution of the Township Government’s Accountbility During the Construnction of the New Rural,D630.1
  14. The Strategic Research on Container Terminals Development at Caofeidian Port Area of Tangshan Port,F552.7
  15. Research on Development Strategy of Automotive Logistics for Tianjin Port,F259.2;F426.471
  16. Development Status Analysis and Strategic Planning Research of Chinese New Energy Vehicles,F426.471
  17. Development and Improvement Strategy Study of Environmental NGO in China,X321
  18. Research on Tourism Resources Development and Development Pattern of Jiangxi,F592.7
  19. The Research on the Development of Hunan Urban-Rural Integration,F299.27
  20. Hua Xiang Group Development Strategy,F279.26
  21. Kunming, the construction of regional cross-border renminbi financial services center SWOT analysis,F832.7

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile