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Prospects for interactive television to see China \

Author: GaoJia
Tutor: ZhangYu
School: Northwestern University
Course: Communication
Keywords: Network TV HD Interactive TV Network interactive TV \Innovation diffusion theory
CLC: G229.2
Type: Master's thesis
Year: 2011
Downloads: 314
Quote: 0
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Abstract


The world is now at a large information technology era . People living in the information age . Already bid farewell to the passive acceptance of information in the past , more active choice information . So that a user need - based era , the digital TV network , the development of interactive television , must be the principle of priority in accordance with the user , which happens to be the future trend of the development of the new media industry . Constantly updated with the worldwide network technology , and telecommunications infrastructure , users are no longer satisfied with only the transmission of data on the Internet , the user selects the standards are becoming increasingly diversified . The diversified demand driven , network interactive TV industry is developing rapidly. According to CCID Consulting predicts that \the era of digital television , network interactive TV industry will become a new industry model . Generation of \The countries called for \The mainland network interactive television late start , there is a big gap compared with the development of the industry has a more mature market environment in Europe and the United States , Hong Kong and Taiwan . Analysis of the development of the rest of the world network interactive TV industry to bring new thinking to the development of the interactive TV industry in China Mainland network . Network interactive TV development as a research subject , research-based global network of interactive TV development status , combined with case studies of network interactive TV operating mode , supplemented depth interviews , Mainland China network of interactive TV development facing the challenges of the future \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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