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Abstract

Xinhua is determined by the central, state news agency - Xinhua News Agency's key national media news site, is China leading news media. After years of operation, the formation of its own brand and deeply rooted in the community and readers in the formation of high authority and influence. These advantages make the recognition Xinhuanet won a wide audience, the real into the mouthpiece of the party and people. Henan Xinhua News Channel is a national website main force, is one of Xinhua over thirty local channels, in Henan has a broad influence and authority, with distinctive local characteristics of Henan. Xinhua Xinhua Henan Channel is an integral part. It not only greatly enrich the content of the total network, becoming Xinhua as \Through the investigation and analysis can be seen, the Xinhua Xinhua Henan Channel adhering total net \As a branch in Henan Xinhua website, assume sets Guinness area of ??responsibility news and information network, which is the basic function of Henan Xinhua News Channel, while the unique own distinct features and news media based in Henan, Henan accurate positioning service . However, total net and Xinhua, as in the institutional and financial operation still lacks a lot of flexibility, management, market operations deficiencies; channels in web design and arrangement of columns, features not prominent, channels, columns set on no personality style. And news content from the corresponding traditional media, mostly belonging to political news, the lack of entertainment and popularity. In addition, also face competition from commercial sites news channel challenges. Henan Xinhua News Channel affinity relative lack of mass marketing to be enhanced; Forum resources have not been adequate attention needs to be further developed; interactive online media awareness shallow, less audience participation; press reports, many themes outdated content, not their own innovation, the lack of news, targeted and so on. For Henan Xinhua News Channel achievements and shortcomings, Xinhua Henan Channel development strategy are: demand for carefully planned to maximize the advantage of the network Xinhuanet local channels; research network public opinion, broken down by, for websites, website sections establish accurate market positioning; scientific development, highlighting local characteristics, and actively expand Henan Xinhua News Channel influence; attention interaction, strengthen the construction and public opinion to guide forums.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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Henan Xinhua News Channel propagation characteristics of

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