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Analysis for Japanese Yomiuri Shimbun Group Management Strategy

Author: ZhengYuBing
Tutor: HanXiangDong
School: Jilin University
Course: Journalism
Keywords: Yomiuri Shimbun criterion management strategy advantage consciousness creative spirit
CLC: G219.313
Type: Master's thesis
Year: 2011
Downloads: 124
Quote: 1
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Abstract


According to an analysis of the strategy management of famous Yomiuri Shimbun Group Company in Japan, this has an enormous media industry, the present essay investigate a number of problems that developed and expanded process, the distillation and change of the management strategy. Furthermore, by the conclusion of the hundreds year history of Yomiuri Shimbun Group Company development, the characteristics of career formula, graphics design, publication and delivery are researched out. Each graphics and columns are investigated in present essay. Additionally, view to whole internal structure of the Yomiuri Shimbun Group Company and the module of management; focusing on analyzing following three aspects, the advantage consciousness, creative spirit, and enormous scale, It is concluded the important status of Yomiuri Shimbun Group Company in present society of Japan and the effecting in the culture, education, sport, circumstance protection and other aspects in Japanese society. By objectively analyzing the developed experience of Yomiuri Shimbun Group Company, a reference of improvement of Chinese media development is provided.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism
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