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Research of Development Strategy for A Bureau CO.,LTD

Author: TangShuLi
Tutor: ZhangKeZhong
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Hydropower construction Internationalization strategy Regional brand
CLC: F426.91
Type: Master's thesis
Year: 2011
Downloads: 18
Quote: 0
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Abstract


EChinaChem shift With the intensification of the global environmental problems , the International Convention on the strict requirements of the world total carbon emissions . In this context , China's commitment to the 2020 fossil energy sources in primary energy consumption in the proportion of 15% reduction . To this end , China has increased its investment in wind power , nuclear power, hydropower and other non- fossil energy . In the \Often peak after the start of the recession . Therefore , enterprises as the hydropower construction industry , how to climax in hydropower construction development themselves, to achieve the goal of climax , sustainable management of this thesis . In Sinohydro A Engineering Bureau Co., Ltd. as an object of study , by using the PEST analysis , Porter's five forces model analysis of its analysis and the use of resources and capabilities of the external environment analysis, value chain analysis , analysis of the means of its internal environmental analysis , pointed out the advantages and disadvantages of the opportunities and threats facing the business of the company , the company exists in all business aspects . Then use within external (IE) matrix analysis model and large strategic matrix analysis model for companies currently are involved in the business : Water Conservancy and Hydropower construction business , municipal construction business , thermal power , nuclear power , wind electric foundation construction business , railway , highway infrastructure business analysis and assessment, in order to make the strategic choice to determine the company 's future development goals . The main idea of this paper is to address the threat posed by a single business model of the company to achieve the sustainable development of the company's diversification and international operations . Therefore , the internal and external environment of A Engineering Bureau Ltd. , made a detailed analysis , the use of strategic management knowledge and personal experience to learn the A Engineering Bureau Ltd. designed for future development strategy : diversification and internationalization operations.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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