Dissertation > Excellent graduate degree dissertation topics show

Research on Building Industrial Corporate Image Based on Sensory Experience

Author: YuHuMei
Tutor: ChenXinHua
School: Jiangnan University
Course: Art of Design
Keywords: Sensory experience CIS Industrial corporate image
CLC: F270
Type: Master's thesis
Year: 2011
Downloads: 76
Quote: 0
Read: Download Dissertation

Abstract


User-centric experience economy, in essence, is a kind of aesthetic economy. In this economic context, the growing importance of corporate image, the image force, merchandise force and marketing force enterprises to participate in market competition of the three axes. At present, in the field of Design Arts, corporate image building multi-end consumer goods companies object based enterprise aesthetics, corporate identification system (CIS) as a means of expression. The the industrial enterprise market capacity is four times the capacity of the terminal enterprise market of consumer goods, but relatively weak industrial enterprises Portrayal, therefore, the subject embarked on a more in-depth study. This paper attempts to latest theory from the perspective of the Art of Design, the original theory of the CIS system and sensory experience, combined with the theory of marketing science and other disciplines, the establishment of industrial enterprises Portrayal CIS paradigm. Chapter II study sensory experience and its elements proposed corporate image-building in a multi-sensory experience, \The third chapter in the second chapter on the basis of analysis of the CIS in the sensory experience of new connotation, especially VIS (Visual Identity System) evolution from simple visual recognition system to auditory recognition system, tactile recognition system, taste recognition system dynamic interactive multi-sensory recognition system (Multi-sensory Identity System). The fourth chapter the industrial enterprise market environment, marketing and interests related to analyze the impact of those characteristics shape their corporate image study reasoning the for industrial corporate image shape the five o'clock unique principle, namely the principle of rational investment internalized image of strength The principle of cross-bit propagation principle, promote the integration of the principles, the principle of long-term planning. \Leads to the concept of \Depth detailed study of these five principles in the fifth chapter, the analysis of the specific methods in shaping the practice of corporate image, and supplemented by illustrations. Chapter VI consolidated the previous chapters the CIS new connotation, industrial enterprises Portrayal unique principle, the practice of industrial enterprises Portrayal sensory experience. Important factor shaping the concept of industrial corporate image recognition system, behavior recognition system and multi-sensory image recognition system analysis and empirical research, an initial sensory experience designed establish industrial enterprises Portrayal CIS paradigm. Based on the theory of sensory experience, study the new connotation of the CIS, and analyze the characteristics of industrial enterprises proposed special principles and specific paradigm of industrial corporate image building and initial practice. This is the main innovations of this paper, but due to limited time and academic standards, some of these points surviving defects, and look forward to your treatise.

Related Dissertations

  1. Synthesis of Optically Pure 1,2,3,4-tetrahydro-naphthalene-1-amine and Its Derivatives,O625.63
  2. Study on Modification of PBO Fibers by Atmospheric Pressure Plasma,TS195.6
  3. The Structural Studies on HtrA and PpmA from Streptococcus Pneumoniae,R378
  4. The Development of New Water-Soluble Fluorescent Brightening Agent,TQ610
  5. Study on the Isomerization of Lycopene and the Separating Method of All-trans/Cis Isomers,O629
  6. A Research into Brand Strategy of the JXGJ Vocational College,G718.5
  7. Design and Realization of CIS Scanner Controller,TP334.22
  8. Identification of Nanog Gene Cis-regulatory Element in Undifferentiated Human Mesenchymal Stem Cells,Q75
  9. The Study of Promoter of Human LCRG1 Gene Cloning 、Mutation and Methylation in Laryngeal Squamous Cell Carcinoma,R739.65
  10. Cisatracurium for Portal Hypertension in Patients with Cirrhosis of the Clinical Observation,R614
  11. Random Thoughts of the "GRAND VALLEY HOTEL RESORT" by VI Design Method,J524
  12. The Managemengt on Chinese Government’s Image in Unexpected Public Events,D630.1
  13. Cis ( trans ) -3 - ( tert- butoxycarbonyl ) amino- cyclohexanol synthesis,TQ236
  14. Association Studies between Polymorphisms in Proly Isomerase Pin1 and the Risk for Laryngeal Squamous Cell Carcinoma,R739.65
  15. Low Dose of Neostigmine Reduces Residual Neuromuscular Blockade Incidence of Intravenous Combined Inhalational Anesthesia with Single Intubation Dose of Cisatracurium,R614
  16. Effects of Sevoflurane on the Neuromuscular Block Induced by Non-depolarizing Relaxants in Female or Male Patients,R614
  17. The Research of Interactive Book Design,J524
  18. Research on the Stakeholders Management Based on the Symbiosis Theory,F592.7
  19. Design and Development of Information Service Platform for Jinan,P208
  20. The solar cell CIS powder refluxed prepared and characteristics of,TB383.3
  21. Study on Culture Construction in Construction Enterprises,F270;F224

CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
© 2012 www.DissertationTopic.Net  Mobile