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As firms compete for market share, increased competition, the competition among enterprises, more and more brutal. Today, the competition is not only the product of competition, talent competition. The sales job is the most important of all the work of the enterprise. Competition among enterprises will eventually be reflected in the marketing staff to develop the market, the competition between the sale of products, a high-quality sales force is a major part of the competitiveness of enterprises. Competition among enterprises talent competition in the final analysis, then, the marketing staff is the important factors affecting the competitiveness of enterprises, marketers are fighting in the first line of enterprise employees, their work is good or bad, the level of ability, decided business performance, determine the success or failure of the competition. Excellent salesman is a powerful weapon for the competition of enterprises, their sales performance reflects the competitiveness of enterprises. Talent competition, however, reflected in the knowledge of the competition, only the continuous learning marketers to become really good marketers, marketing team, only continuous learning is the most fighting team. Marketers knowledge into explicit knowledge and tacit knowledge to explicit knowledge including product knowledge, customer information, tacit knowledge, including how refined the selling point, how orders for execution, how to deal with customers. Corporate marketers focus of knowledge management as much as possible will increase the Tacit Knowledge marketers marketing performance and competitiveness of enterprises and the establishment of the shared environment of tacit knowledge. The marketers of the nature of the work is essentially the work of dealing with people around marketers have a huge social network. In this paper, the characteristics of the analysis of network marketers, from the marketers external and internal interpersonal networks into tacit knowledge sharing path to study the marketing staff. Marketers external network of people, including customers, the competitive brand marketers, friends and loved ones, marketers internal interpersonal network, including a member of the marketing team, team members and marketing manager. Whether external interpersonal network or internal network of people, marketers accumulated sales experience, improve sales skills and sales conditions. Marketing staff, depending on the situation in their interpersonal networks through formal working relationships and informal relationships with network members share tacit knowledge, to achieve a win-win situation in the shared process. In this article Finally, the combination of Ping Insurance Company of the case detailed analysis of how marketers through interpersonal networks tacit knowledge sharing, through the case of the analysis, so we clearer understanding to marketers is how interpersonal networks to enhance self- self, but also so that we can truly understand the nature of the work of marketers challenging, enthusiasm and desire to work motivation to learn.
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