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The 21st century , social, economic , scientific and technological development of the modern landscape industry continues to expand, more and more powerful , and more subject to the attention of people . The landscape is the part of the people living and working environment . Especially after China's accession to the WTO , China has achieved rapid development in the landscape industry . Blue Fernandez landscape study , the continuous development in the enterprise , and gradually expand , has been under the made ??certain achievements premise in the field of landscape design and engineering construction , the use of strategic management and related Management knowledge from the analysis of the external environment to start a systematic analysis of the enterprise in which the macro environment , the competitive environment of the industry , as well as enterprises in which the strategic posture . Study on the basis of the analysis of the basic conditions of the business development strategy , enterprise development, strategic choices and objectives , and determine the overall strategy of the enterprise development and implementation and control measures . Research methods , this paper mainly Potter SWOT analysis , value-chain approach , combined with case studies , detailed analysis of the external environment and the basic conditions of the Blue Fernandez landscape company , the company's future development strategy . - That is , at the corporate level , should be used \Finally, the control of corporate strategy and building programs proposed some strong operational recommendations , Blue Flanders landscape company strategic development programs more .
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