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MM wallpaper store Marketing Strategy

Author: YiSanZuo
Tutor: RongChaoHe
School: Beijing Jiaotong University
Course: Business Administration
Keywords: Wallpaper Marketing Strategy Environmental Analysis 4P SWOT
CLC: F721
Type: Master's thesis
Year: 2011
Downloads: 176
Quote: 0
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Abstract


Abstract: The wallpaper of this interior decoration materials are increasingly being used by consumers and . In recent years, the rapid development of the wallpaper industry , but there are some problems, such as the market is not standardized , homogeneous and serious . In this case, you want to make a wallpaper of sale terminals marketing efforts, a clear positioning and precise marketing strategy is significant. Authors involved in the operation of a store opening soon MM wallpaper , for the sake of improving efficiency and better store development , using a variety of analytical tools , from the external and internal environmental analysis to start, expand the store's marketing strategy research . This paper first describes the theoretical basis of knowledge of marketing strategies ; subsequently adopted PEST analysis , industry analysis, Porter's five forces model to study the wallpaper shop in the external environment ; after introduction from a product performance , store operating status , SWOT analysis and other aspects of the shop the internal environment is proposed OUR business 's strengths and weaknesses , opportunities and challenges ; analysis of the external environment on the basis of taking into account consumer buying behavior , accurate positioning of the restaurant made ​​and appropriate marketing strategies. Our target customers on the wallpaper in a high quality and environmental protection requirements and are willing to purchase from the residence in the upscale building materials , consumer groups ; positioning in the market on the basis of product , price, place, promotion four areas of the MM wallpaper Monopoly store marketing strategy , and propose specific measures for implementation . Thesis that wallpaper industry is growing, prospects, but the competition is fierce and the market is still not standardized , in order that the MM wallpaper shop 's survival and development , the need for accurate positioning and effective marketing strategies and implement specific measures to protect .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
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