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Regional Tourism Integration Strategy

Author: FanXiuBao
Tutor: WengGangMin
School: Yanshan University
Course: Tourism Management
Keywords: Integrate Travel Resources Tourism market Travel Products Area
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 246
Quote: 1
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Abstract


The main purpose of this study is to integrate regional tourism , the promotion of regional tourism development. Integration of regional tourism in the perspective of the main contents of the proposed integration of regional tourism strategic countermeasures . Through the regional tourism integration measures of inquiry , trying to provide for regional tourism development proposals. Firstly, the paper analyzes the domestic and regional tourism integration on Research , summed up the regional tourism integration of relevant theory and research methods , based on this proposed regional tourism integration concept , defining the key elements of regional tourism integration , introduction associated with the integration of regional tourism theory, regional tourism integration approach. Secondly, the regional tourism SWOT analysis , obtained a favorable factor for the development of regional tourism , disadvantages , opportunities and challenges. Travel around the uneven development , tourism management system is chaotic, fragmented serious operating system is not live , infrastructure still restrict the integration of regional tourism development, tourism market development is not perfect . But there are many opportunities and challenges. Meanwhile, combine the main content of regional tourism integration , including integration of regional resources , market integration , product integration , management system integration . Also includes regional tourism integration factor. Integration of regional tourism provides direction. Finally, the problems of regional tourism , regional tourism integration proposed principles and countermeasures. Proposed point axis integrated development model and growth pole effect, strengthening regional cooperation, government austerity measures , strengthen the tourism system integration, integration of industrial structure, optimize the structure of the tourism industry . The construction of infrastructure , training professionals , protecting the tourism environment , so that regional tourism sustained, healthy and rapid development.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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