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Objective: County Hospital is a leading network of tertiary health services in rural areas, and its survival and development to meet the basic medical needs of rural residents, the county hospital, however, make defect management, there are a lot of issues, competitive environment the survival and development of the strategic management of the county hospital. As the main foundation for the strategic management theory, analysis of the of Henan county hospital strategic management process, strategic analysis, selection, implementation, evaluation and adjustment formation theoretically significant the county strategic management system, and a county the people to Henan hospital as the typical case, the basis for the strategic management of the county-level hospitals in Henan. Methods: In this paper, a literature collection of domestic and international strategic management theory and strategic management of the county-level hospitals in Henan process, combined with the characteristics of the county hospital of Henan draw strategic programs. And typical case to use certain county People's Hospital of Henan Henan the county hospitals strategic management process. Therefore, the method of this study: (1) documentary research; (2) The case study method; (3) the questionnaire method; (4) depth interview. The findings and conclusions: (1) the external environment of the county hospital in Henan by the policy environment, economic environment, social and cultural environment and technological environment; competitive environment including potential entrants, Henan county hospital service replacement, the patient bargaining power, Medical Supply bargaining power and the major competitors in the industry; within the hospital environment, including basic situation, management status and its problems. Henan county hospital is now a common problem is the management philosophy behind the hospital, hinder the development of the hospital; weak economic foundation, the hospital run more difficult; hospitals lack of personnel, personnel instability; missing hospital performance management system, employees are not enthusiastic about the work; lack Modern marketing and market awareness, affect efficiency. (2) drawn through the SWOT analysis of the opportunities of the of Henan county-level hospitals, threats, strengths, weaknesses, according to Henan county hospital, the functional positioning as well as its own characteristics, coupled with the strategic analysis of the results of its stage of development strategies : Phase survival purposes, to ensure its own foothold; second phase of development for the purpose, a moderate expansion of the scale; the third stage, the extensive growth mode to change the emphasis on the number, size and speed connotation construction-based, focusing on intensive growth model of quality and efficiency, and gradually built the domestic secondary level hospitals with high visibility. (3) the implementation of the strategy of the county-level hospitals in Henan after the strategy formulation, in order to ensure the smooth progress of the hospital strategy, the hospital's strategic objectives can be achieved, decomposition of its objectives, the implementation of the objectives of a process, and now of Henan county-level hospitals The sub-objectives of the strategic management aspects of the construction of medical services, hospitals and cultural construction, human resources development, discipline development and construction, the construction of hospital information, and medical equipment, construction and so on. (4) the hospital after the implementation of the strategy be interested in all aspects of the hospital have a lasting impact, these effects may be favorable or adverse, and therefore need to assess these strategic measures. Hospital strategic control of the the hospital strategic assessment, strategic gap analysis of the causes of the deviation and correct the deviation of a process, it is so smooth Hospital strategic objectives to achieve strategic objectives while continuing a process to correct.
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