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Easy-dimensional software company services Marketing Strategy

Author: LiJiangHui
Tutor: YunHong
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Software Industry Human Resource Management Service Marketing Customer demand
CLC: F426.672
Type: Master's thesis
Year: 2011
Downloads: 50
Quote: 1
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Abstract


In recent years, China 's small and medium software enterprises and foreign software enterprises, there is the old marketing model , the lack of awareness of services marketing issues such as how the fierce competition in the market to choose their own development , product marketing model, is China's small and medium software enterprises need solve the problem. Easy-dimensional software company has its own research and development of human resource management software products , technology leader in the industry a few years ago the company developed rapidly . Competitive advantage comes mainly from the development costs , R \u0026 D strengths , technology and other aspects , but as the market competition intensifies, gradually increase the degree of product homogeneity , the company has been in use as the core of the traditional product- marketing strategies , competition in the market challenges encountered in the previous advantage is gradually weakened, enterprise performance downward trend . Thinking this stage for the actual existence of many problems in enterprise restructuring proposed marketing strategy for reshaping the competitive advantage and maintain Easy-dimensional software company's sustained and rapid development of great significance . This paper introduces the HR management software industry profiles. Overview of the HR software industry to implement the purpose and significance of service marketing , then Easy-dimensional software through internal and external marketing environment , the actual operating conditions of enterprises conducted in-depth analysis, pointing out the easy maintenance company exists irrational allocation of talent , marketing is weak, narrower product lines and other issues, and proposes Easy-dimensional software companies should adopt a customer-centric marketing strategy services that solution ideas . According 7Ps service marketing marketing analysis framework , from easy maintenance service marketing software company product, price , channel , distribution, personnel management, service process and physical evidence that the seven dimensions , Easy-dimensional software for service marketing company 's marketing strategy to analyze and put forward relevant marketing strategies. Emphasizes the development process in the future should the customer's needs first , and improve the personnel training system, strengthening of sales teams to achieve penetration of the whole process of marketing services and improve customer satisfaction as soon as possible out of the current marketing dilemma.

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